Table of contents - Special Issue Honoring Stanley C. Hollander
Guest Editors: Editor Brian Jones acting as Guest Editor
My life on Mt Olympus
Stanley C. HollanderThe purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's article…
An uncommon scholar
Robert W. NasonThe purpose of this paper is to explore the elements of the life of Professor Stanley C. Hollander (1919‐2004), a marketing scholar extraordinaire.
Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing
D.G. Brian Jones, Eric H. Shaw, Deborah GoldringThe purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007 focusing on…
A litotes of what you fancy: some thoughts on Stanley Hollander's writing style
Stephen BrownThe purpose of the paper is to investigate the writing style of Stanley C. Hollander, in order to better understand the power of his prose.
General Book Store in Chicago, 1938‐1947: linking neighborhood to nation
Terrence H. WitkowskiThrough an account of the layout, operations, and four main product lines of a small Chicago bookstore between 1938 and 1947, the purpose of this paper is to show how a…
Competition, cooperation and open price associations: Relationship marketing and Arthur Jerome Eddy (1859‐1920)
Mark TadajewskiThe purpose of this paper is to rethink the historical emergence of relationship marketing using the work of an early economics writer.
Reflections on Stan Hollander: the early MSU years and CHARM
William LazerThe purpose of this paper is to provide insights into Stanley Hollander's early academic career at Michigan State University (MSU) and his role in founding the Conference on…
Hollander's doctoral seminar in the history of marketing thought
D.G. Brian Jones, William KeepThe purpose of this paper is to describe Stanley C. Hollander's doctoral seminar in the history of marketing thought and offer some insights into its uniqueness.
Lost and found: Stanley C. Hollander's (1956) History of Labels
Paula A. McLeanThe purpose of this paper is to provide an historical review of Stanley C. Hollander's History of Labels.
Lost and found: Stanley C. Hollander's (1953) Sales Devices throughout the Ages, from 2500 BC to 1953 AD
Maureen A. Bourassa, William H. MurphyThe purpose of this paper is to provide an historical review of Stanley C. Hollander's Sales Devices throughout the Ages, from 2500 BC to 1953 AD.
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins