Journal of Historical Research in Marketing: Volume 1 Issue 1
Table of contents - Special Issue Honoring Stanley C. Hollander
Guest Editors: Editor Brian Jones acting as Guest Editor
My life on Mt OlympusStanley C. Hollander
The purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's…
An uncommon scholarRobert W. Nason
The purpose of this paper is to explore the elements of the life of Professor Stanley C. Hollander (1919‐2004), a marketing scholar extraordinaire.
Stanley C. Hollander and the Conferences on Historical Analysis & Research in MarketingD.G. Brian Jones, Eric H. Shaw, Deborah Goldring
The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007…
A litotes of what you fancy: some thoughts on Stanley Hollander's writing styleStephen Brown
The purpose of the paper is to investigate the writing style of Stanley C. Hollander, in order to better understand the power of his prose.
General Book Store in Chicago, 1938‐1947: linking neighborhood to nationTerrence H. Witkowski
Through an account of the layout, operations, and four main product lines of a small Chicago bookstore between 1938 and 1947, the purpose of this paper is to show how a…
Competition, cooperation and open price associations: Relationship marketing and Arthur Jerome Eddy (1859‐1920)Mark Tadajewski
The purpose of this paper is to rethink the historical emergence of relationship marketing using the work of an early economics writer.
Reflections on Stan Hollander: the early MSU years and CHARMWilliam Lazer
The purpose of this paper is to provide insights into Stanley Hollander's early academic career at Michigan State University (MSU) and his role in founding the Conference…
Hollander's doctoral seminar in the history of marketing thoughtD.G. Brian Jones, William Keep
The purpose of this paper is to describe Stanley C. Hollander's doctoral seminar in the history of marketing thought and offer some insights into its uniqueness.
Lost and found: Stanley C. Hollander's (1956) History of LabelsPaula A. McLean
The purpose of this paper is to provide an historical review of Stanley C. Hollander's History of Labels.
Lost and found: Stanley C. Hollander's (1953) Sales Devices throughout the Ages, from 2500 BC to 1953 ADMaureen A. Bourassa, William H. Murphy
The purpose of this paper is to provide an historical review of Stanley C. Hollander's Sales Devices throughout the Ages, from 2500 BC to 1953 AD.
Online date, start – end:2009
Copyright Holder:Emerald Publishing Limited
- Dr Richard Hawkins