Table of contents
Advertising in a regulated economy: Swedish advertisements 1760-1800
Sofia MurhemThe aim of this paper is to examine the nature of newspaper advertisements for goods in Stockholm newspapers in the 18th century by studying what goods were advertised, how…
Heraldry and brand logotypes: 800 years of color combinations
Olivier DroulersThe purpose of this paper is to draw a parallel between color combinations in coats of arms of the twelfth century and color combinations in current brand logotypes of 400…
Funny, scary, dead: Negative depictions of male homosexuality in American advertising
Blaine J. Branchik, Bay O’LearyThe purpose of this study is to examine negative depictions of male homosexuality in US print and video advertising during the twentieth and early twenty-first centuries. It…
The Negro marketing dilemma: Dominant marketing discourses in the US from the 1950s to the 1970s
Yasmin IbrahimTerminologies such as “integrated marketing” and “market segmentation” may be common parlance in contemporary marketing literature, but, in post-war America, they had distinct…
Forgotten classics: The Business Guide by James L. Nichols (1894)
Darryl W. MillerThe purpose of this paper is to review a popular business handbook – The Business Guide – by James L. Nichols, first published around the turn of the twentieth century. The…
Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)
Fred BeardThe purpose of this paper is to review and summarize Pierre Martineau’s Motivation in Advertising and to assess its status as a valid forgotten classic of the marketing literature.
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins