Journal of Historical Research in Marketing: Volume 7 Issue 4
Table of contents
The man who managed your marketing?: Estes Kefauver and the drug hearings on antitrust and monopolyAndrew Pressey
The US Senate hearings on pricing in the market for drugs in 1959, and lasting ten months, was part of a series of wider senatorial hearings into a range of American…
From basket to shopping bag: Retailers’ role in the transformation of consumer mobility in Sweden, 1941-1970Johan Hagberg, Daniel Normark
– This study aims to follow the gradual transformation of consumer mobility in mid-20th-century Sweden in connection with the introduction of self-service retailing.
Faith, free choice and the FBI: How consumer research once scared the American establishmentStefan Schwarzkopf
This paper aims to review the life and work of one of America’s earliest social researchers, Robert Staughton Lynd (1892-1970). In doing so, it also re-introduces Lynd’s…
Charting relationship marketing practice: it really didn’t emerge in the 1970sMark Tadajewski
– This paper aims to provide a history of relational perspectives in marketing practice from the nineteenth through to the twentieth century.
The beginnings of motivation research, 1934-1954: a prequel to Fullerton 2013Ron Fullerton
This paper aims to show the genesis of motivation research in work done from the 1920s through 1954, especially with the growth in reception of European “depth…
The historic development of modern US advertising regulationRoss D. Petty
The purpose of this article is to examine the US history of advertising regulation, both formal and informal and public and private – particularly focused on advertising…
Marketing, marketing systems, and the framing of marketing historyRoger Layton
This paper aims to highlight the limitations of marketing viewed as a management discipline in addressing contemporary concerns. Widening the scope of marketing enquiry…
Forgotten classics: The Business of Advertising, by Earnest Elmo Calkins (1915)Fred Beard
The purpose of this paper is to review and summarize Earnest Elmo Calkins’s The Business of Advertising and to assess its status as a legitimate forgotten classic of the…
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)Thomas L. Powers
– The purpose of this paper is to provide a retrospective review of an early marketing text, Marketing Methods (1918) by Ralph Starr Butler.
Online date, start – end:2009
Copyright Holder:Emerald Publishing Limited
- Dr Richard Hawkins