Journal of Historical Research in Marketing: Volume 3 Issue 3


Table of contents - Special Issue: Canadian marketing history

Guest Editors: Leighann Neilson, Stanley Shapiro

Mammoth market: the transformation of food retailing in Canada, 1946‐1965

Barry E.C. Boothman

The purpose of this paper is to appraise the spread of supermarkets in Canada during the mid‐twentieth century. It examines how corporate chains altered the organization of…

Building customer confidence in the automobile age: Canadian Tire 1928‐1939

Dale Miller

The purpose of this paper is to examine how one Canadian retailer developed customer confidence in the interwar years when the automobile was in its infancy. The emphasis is on…

Orderly marketing: reality, rhetoric or myth?

Paul D. Earl

The purpose of this paper is to examine the meaning and content of the term “orderly marketing” as it was adopted by Western Canadian farm leaders in the 1920s, and to determine…

Brand mismanagement: Rothmans cigarette marketing, 1957‐2000

Timothy Dewhirst, Robert Sparks

The purpose of this paper is to assess, by providing a case study of flagship brand, Rothmans, why Rothmans, Benson & Hedges Inc. (RBH), Canada's second largest tobacco firm, has…

Development porn? Child sponsorship advertisements in the 1970s

Robert Mittelman, Leighann C. Neilson

Child sponsorship programs have been accused of representing children in the developing world in a manner described as “development porn”. The purpose of this paper is to take an…


The history of Canadian marketing: from the seventeenth century to World War II: An annotated bibliography

Stanley J. Shapiro, Robert D. Tamilia

The purpose of this paper is to provide a briefly annotated bibliography of some 200 items that together constitute a “select list” of the available academic literature on the…

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  • Dr Richard Hawkins