Table of contents - Special Issue: Canadian marketing history
Guest Editors: Leighann Neilson, Stanley Shapiro
Mammoth market: the transformation of food retailing in Canada, 1946‐1965
Barry E.C. BoothmanThe purpose of this paper is to appraise the spread of supermarkets in Canada during the mid‐twentieth century. It examines how corporate chains altered the organization…
Building customer confidence in the automobile age: Canadian Tire 1928‐1939
Dale MillerThe purpose of this paper is to examine how one Canadian retailer developed customer confidence in the interwar years when the automobile was in its infancy. The emphasis…
Orderly marketing: reality, rhetoric or myth?
Paul D. EarlThe purpose of this paper is to examine the meaning and content of the term “orderly marketing” as it was adopted by Western Canadian farm leaders in the 1920s, and to…
Brand mismanagement: Rothmans cigarette marketing, 1957‐2000
Timothy Dewhirst, Robert SparksThe purpose of this paper is to assess, by providing a case study of flagship brand, Rothmans, why Rothmans, Benson & Hedges Inc. (RBH), Canada's second largest tobacco…
Development porn? Child sponsorship advertisements in the 1970s
Robert Mittelman, Leighann C. NeilsonChild sponsorship programs have been accused of representing children in the developing world in a manner described as “development porn”. The purpose of this paper is to…
The history of Canadian marketing: from the seventeenth century to World War II: An annotated bibliography
Stanley J. Shapiro, Robert D. TamiliaThe purpose of this paper is to provide a briefly annotated bibliography of some 200 items that together constitute a “select list” of the available academic literature on…
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins