Journal of Historical Research in Marketing: Volume 6 Issue 4

Category:

Marketing

Table of contents

Trade fairs and propaganda: 50 years of the automobile at the 1935 and 1936 Berlin auto shows

Julia Große-Börger

The purpose of this paper is to show how the National Socialist regime participated in popular commercial events such as trade fairs to posture their propaganda. I…

Electric lamp renewal systems: a strategy to dominate lighting

Charles D. Wrege, Peter J. Gordon, Regina A. Greenwood

The purpose of this paper is to describe the development of electric lamp renewal systems, an early, successful program to encourage the adoption of new technology…

Misdirected effort: Thorstein Veblen’s critique of advertising

Sidney Plotkin

The purpose of this essay is to argue that, for Veblen, the contribution of advertising to mature business enterprise was crucial. Although Thorstein Veblen’s Theory of…

The quest for a general theory of the marketing system

Eric Shaw

The purpose of this paper is to evaluate whether there is significant agreement on what constitutes the essential elements for building a general theory of the marketing…

The American Marketing Association: A handrail for marketers and marketing history

Franck Cochoy

This paper aims to explore the sociological process behind the development of the American Marketing Association (AMA). It shows how the shift from isolated endeavors to…

William Lazer: reflections on my American Marketing Association presidency

William Lazer

– The purpose of this article is intended to record the author’s personal reflections on his term of office as President of the American Marketing Association (AMA).

Cover of Journal of Historical Research in Marketing

ISSN:

1755-750X

Online date, start – end:

2009

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Eminegül Karababa