Journal of Historical Research in Marketing: Volume 9 Issue 1


Table of contents

Stanley Hollander’s T-shirt test: where marketing history meets psychogeography

Stephen Brown

The aim of this overview is to reflect on the family resemblances between psychogeography and marketing history.

The greatest store west of Chicago: Meier & Frank, 1857-1932

Ronald Savitt

The purpose of this paper was to document the development of a major regional department store from the firm’s start to the completion of a single block structure including the…

Developing insights into contemporary con(pro)sumer culture based on classical ideas in social theory

George Ritzer

The purpose of this paper is to address the concern for prosumption, created by Alvin Toffler’s work, and its fusion with Marx’s ideas to create the view that the people now live…


Electric appliance advertising: the role of the Good Housekeeping Institute

Erika L. Paulson, Mary E. Schramm

This paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have influenced the use of principles from the home economics movement in…


Paprika Schlesinger: The development of a luxury retail shoe brand in Belle Époque, Vienna

Richard A. Hawkins

This paper explores the development of a luxury retail shoe brand in Belle Époque Vienna.

What’s so funny about marketing? Twentieth-century cartoonist portrayals of US marketing

Brian K. Jorgensen

This purpose of this paper is to present an investigation into changes in portrayals of marketing by individuals outside of the industry during the important time frame between…

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  • Dr Richard Hawkins