Journal of Historical Research in Marketing: Volume 3 Issue 2

A brief history of the gasoline service station

The purpose of this paper is to trace the historical development of gasoline service stations through to 1956, their quantitative importance, the principal types of…

The impact of technology on evolving roles of salespeople

The purpose of this paper is to bridge the glaring gap in the sales literature due to the deficiency of historical research on the adoption of technology in personal…

Marketing: is management all that there is?

Dixon recently commented that 50 years ago “marketing management and planning was part of marketing theory, today it seems to be all there is.” There is now a growing…

A life course perspective of family meals via the life grid method

The purpose of this paper is twofold: to describe and evaluate the life grid as a methodology for historical research; and to provide an example application investigating…

Wal‐Mart and the historians: a review

The purpose of this paper is to critically review the scholarly historical literature about Wal‐Mart and its relationship to the emergence of a retail service economy in the USA.

Wroe Alderson's Marketing Theory Seminar: an experiment in higher education (1951‐1965)

The purpose of this paper is to describe the founding and history of the Marketing Theory Seminar, often called Wroe Alderson's Seminar.

Reflections on the American Marketing Association Doctoral Consortium

The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible…

Institutionalization of macromarketing

The purpose of this paper is to explore the genesis of the first Macro‐Marketing Seminar and to review the institutionalization of macromarketing which resulted from it.

The literature keeps growing

Editorial

Special issue on marketing sport through the ages

Special issue on marketing, public policy, and history: looking backward and ahead