Table of contents
A brief history of the gasoline service station
Theodore N. BeckmanThe purpose of this paper is to trace the historical development of gasoline service stations through to 1956, their quantitative importance, the principal types of stations in…
The impact of technology on evolving roles of salespeople
Paul Christ, Rolph AndersonThe purpose of this paper is to bridge the glaring gap in the sales literature due to the deficiency of historical research on the adoption of technology in personal selling and…
Marketing: is management all that there is?
Roger A. LaytonDixon recently commented that 50 years ago “marketing management and planning was part of marketing theory, today it seems to be all there is.” There is now a growing…
A life course perspective of family meals via the life grid method
Robert L. Harrison, Ann Veeck, James W. GentryThe purpose of this paper is twofold: to describe and evaluate the life grid as a methodology for historical research; and to provide an example application investigating the…
Wal‐Mart and the historians: a review
Caleb WellumThe purpose of this paper is to critically review the scholarly historical literature about Wal‐Mart and its relationship to the emergence of a retail service economy in the USA.
Wroe Alderson's Marketing Theory Seminar: an experiment in higher education (1951‐1965)
E.D. McGarryThe purpose of this paper is to describe the founding and history of the Marketing Theory Seminar, often called Wroe Alderson's Seminar.
Reflections on the American Marketing Association Doctoral Consortium
William Lazer, Peter D. BennettThe purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible for…
Institutionalization of macromarketing
Robert W. NasonThe purpose of this paper is to explore the genesis of the first Macro‐Marketing Seminar and to review the institutionalization of macromarketing which resulted from it.
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins