Journal of Historical Research in Marketing: Volume 3 Issue 2
Table of contents
A brief history of the gasoline service stationTheodore N. Beckman
The purpose of this paper is to trace the historical development of gasoline service stations through to 1956, their quantitative importance, the principal types of…
The impact of technology on evolving roles of salespeoplePaul Christ, Rolph Anderson
The purpose of this paper is to bridge the glaring gap in the sales literature due to the deficiency of historical research on the adoption of technology in personal…
Marketing: is management all that there is?Roger A. Layton
Dixon recently commented that 50 years ago “marketing management and planning was part of marketing theory, today it seems to be all there is.” There is now a growing…
A life course perspective of family meals via the life grid methodRobert L. Harrison, Ann Veeck, James W. Gentry
The purpose of this paper is twofold: to describe and evaluate the life grid as a methodology for historical research; and to provide an example application investigating…
Wal‐Mart and the historians: a reviewCaleb Wellum
The purpose of this paper is to critically review the scholarly historical literature about Wal‐Mart and its relationship to the emergence of a retail service economy in the USA.
Wroe Alderson's Marketing Theory Seminar: an experiment in higher education (1951‐1965)E.D. McGarry
The purpose of this paper is to describe the founding and history of the Marketing Theory Seminar, often called Wroe Alderson's Seminar.
Reflections on the American Marketing Association Doctoral ConsortiumWilliam Lazer, Peter D. Bennett
The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible…
Institutionalization of macromarketingRobert W. Nason
The purpose of this paper is to explore the genesis of the first Macro‐Marketing Seminar and to review the institutionalization of macromarketing which resulted from it.
Online date, start – end:2009
Copyright Holder:Emerald Publishing Limited
- Dr Richard Hawkins