Journal of Historical Research in Marketing: Volume 3 Issue 2

Subject:

Table of contents

A brief history of the gasoline service station

Theodore N. Beckman

The purpose of this paper is to trace the historical development of gasoline service stations through to 1956, their quantitative importance, the principal types of stations in…

The impact of technology on evolving roles of salespeople

Paul Christ, Rolph Anderson

The purpose of this paper is to bridge the glaring gap in the sales literature due to the deficiency of historical research on the adoption of technology in personal selling and…

2514

Marketing: is management all that there is?

Roger A. Layton

Dixon recently commented that 50 years ago “marketing management and planning was part of marketing theory, today it seems to be all there is.” There is now a growing…

7991

A life course perspective of family meals via the life grid method

Robert L. Harrison, Ann Veeck, James W. Gentry

The purpose of this paper is twofold: to describe and evaluate the life grid as a methodology for historical research; and to provide an example application investigating the…

Wal‐Mart and the historians: a review

Caleb Wellum

The purpose of this paper is to critically review the scholarly historical literature about Wal‐Mart and its relationship to the emergence of a retail service economy in the USA.

1054

Wroe Alderson's Marketing Theory Seminar: an experiment in higher education (1951‐1965)

E.D. McGarry

The purpose of this paper is to describe the founding and history of the Marketing Theory Seminar, often called Wroe Alderson's Seminar.

333

Reflections on the American Marketing Association Doctoral Consortium

William Lazer, Peter D. Bennett

The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible for…

236

Institutionalization of macromarketing

Robert W. Nason

The purpose of this paper is to explore the genesis of the first Macro‐Marketing Seminar and to review the institutionalization of macromarketing which resulted from it.

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Cover of Journal of Historical Research in Marketing

ISSN:

1755-750X

Online date, start – end:

2009

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Richard Hawkins