Table of contents
A model of periodization of radio and internet advertising history
Lilly Anne BuchwitzThis paper aims to describe the development of forms of advertising on radio and internet when they were new media and propose a model of periodization through which the two…
1239
Mapping the official discourse of frugality in China between 1979 and 2015
Zhihong GaoThis paper aims to examine how the official discourse of frugality evolved in China between 1979 and 2015.
359
Making a market for Mexican food in Australia
John Sinclair, Barry CarrThe purpose of this paper is to account for the remarkable proliferation of Mexican restaurants and tequila bars in contemporary urban Australia, in the absence of any…
1619
![Cover of Journal of Historical Research in Marketing](/insight/proxy/containerImg?link=/resource/publication/issue/87784571b18c06e9c240c6c401966e3e/urn:emeraldgroup.com:asset:id:binary:jhrm.cover.jpg)
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins