Journal of Historical Research in Marketing: Volume 10 Issue 2

Subject:

Table of contents

A model of periodization of radio and internet advertising history

Lilly Anne Buchwitz

This paper aims to describe the development of forms of advertising on radio and internet when they were new media and propose a model of periodization through which the two…

1218

Mapping the official discourse of frugality in China between 1979 and 2015

Zhihong Gao

This paper aims to examine how the official discourse of frugality evolved in China between 1979 and 2015.

Making a market for Mexican food in Australia

John Sinclair, Barry Carr

The purpose of this paper is to account for the remarkable proliferation of Mexican restaurants and tequila bars in contemporary urban Australia, in the absence of any…

1489
Cover of Journal of Historical Research in Marketing

ISSN:

1755-750X

Online date, start – end:

2009

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Richard Hawkins