Table of contents - Special Issue: Marketing Sports Through the Ages
Guest Editors: J. Andrew Ross, Stephen Hardy
Toward a history of sport branding
Stephen Hardy, Brian Norman, Sarah SceeryThe purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport…
Spectator consumption practices at the Roman games
Yuko Minowa, Terrence H. WitkowskiThis study seeks to further understanding of spectator consumption practices by applying modern consumer theory in a much different historical context: the gladiator games…
Six‐day racing entrepreneurs and the emergence of the twentieth century arena sportscape, 1891‐1912
Ari de WildeThe purpose of this paper is to explore twentieth century sportscapes and their role in the development of urban arenas as places of sport.
“Winter sports under a summer sun”: the marketing of Sun Valley ski resort in the 1930s
Dylan J. EssonThe purpose of this paper is to describe the growth of the early ski market and the marketing strategies that the Union Pacific Railroad took in promoting Sun Valley ski…
Selling punches: free markets and professional wrestling in the UK, 1986‐1993
Benjamin LitherlandThe purpose of this paper is to outline the historical and political broadcasting conditions that hindered the success of British professional wrestling and allowed the…
A preview of the Mark H. McCormack Collection
Wayne WilsonThe purpose of this paper is to review the acquisition of the Mark H. McCormack Collection by the University of Massachusetts, McCormack's role in marketing history and…
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins