Journal of Historical Research in Marketing: Volume 3 Issue 4


Table of contents - Special Issue: Research Methods and Historical Research in Marketing

Historical methodology: the perspective of a professionally trained historian turned marketer

Ronald A. Fullerton

The paper's aim is to explain historical methodology in a marketing context.


Yo, Clio! Can historiography save marketing scholarship?

Stephen Brown

Felicitous writing is enormously important. However, the art of writing well is rarely addressed by marketing scholars. This paper seeks to argue that the marketing academy has…

Voices passed

Andrea Davies

The paper's aim are to: review the value and credibility of oral history for historical research in marketing; and conceptualize oral history as more than a data source in…

On biography in marketing

Ronald Savitt

The purpose of this article is to advance biographical work in marketing, to summarize the status of biography in marketing, and to illustrate the process with an example of a…

Biographic and bibliographic recollections re: collections and contributions

Richard W. Pollay

This paper aims to examine the role played by collecting in a productive academic career.

The subsiding sizzle of advertising history: Methodological and theoretical challenges in the post advertising age

Stefan Schwarzkopf

This paper aims to provide an overview over the development of historical research into advertising from the early twentieth century. Its main purposes are to interest marketing…


Producing historical critical marketing studies: theory, method and politics

Mark Tadajewski

This paper calls attention to the importance of historical research within “critical marketing studies”. It seeks to articulate a historical perspective based on the work of…

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  • Dr Richard Hawkins