Journal of Historical Research in Marketing: Volume 5 Issue 2


Table of contents

Remembering “Aunt Emma”: small retailing between nostalgia and a conflicted past

Jan Logemann

This paper calls for a reconsideration of standard narratives regarding the role of small, independent retailers for twentieth‐century urban communities. The paper aims to discuss…

From price theory to marketing management: Danish contributions 1930‐1960

Erik Kloppenborg Madsen, Kurt Pedersen

The purpose of this article is to show how a particular marketing paradigm developed in Denmark from the 1920s through to the 1960s. It peaked in the mid‐1950s and faded out with…

Promoting the consumer society: Ernest Dichter, the Cold War and FBI

Mark Tadajewski

In the annals of marketing history and the history of marketing thought, there is a key figure whose influence from the mid‐twentieth century through to the present day is worthy…

The birth of consumer behavior: motivation research in the 1940s and 1950s

Ronald A. Fullerton

The purpose of this paper is to show how 1940s and 1950s motivation research laid the foundations of present day consumer behavior as a discipline.


Michael J. Baker: reflections on a career in marketing

Michael John Baker

The purpose of this paper is to summarize highlights of a career as a marketing practitioner/academic extending for a period of more than 50 years.

William Lazer: reflections on my career

William Lazer

This paper seeks to record the author's personal reflections on his career as a marketing scholar.

Stanley Shapiro: looking backward, a personal retrospective

Stanley J. Shapiro

This paper was written to put “on record” what, in retrospect, appear to the author to be the most significant aspects of his academic career, one that spans more than half a…

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  • Dr Richard Hawkins