Journal of Historical Research in Marketing: Volume 2 Issue 3

Beyond the shop: problems and possibilities

Focusing upon British retailing, the purpose of this paper is to review what is known both about the importance of different supply networks at different points in time, and about…

Marketing secondhand goods in late medieval England

The purpose of this paper is to identify the main practitioners, goods, customers and locations of secondhand marketing activities in late medieval England. It questions how…

Retailing innovation and urban markets c.1800‐1850

The purpose of this paper is to argue that changes in urban retail markets in the first half of the nineteenth century should be viewed as significant innovations in retailing…

The prevention of shoplifting in eighteenth‐century London

The purpose of this paper is to explore eighteenth‐century London retailers' attitudes to shoplifting and their strategies for countering customer theft.

The illicit trade in clothing, Worcestershire and Herefordshire, 1800‐1850

The purpose of this paper is to examine the acquisition of clothing through informal trading channels by provincial working‐class consumers between 1800 and 1850. It argues that…

Rubbish or riches? Buying from church jumble sales in late‐Victorian England

The purpose of this paper is to determine the merchandise offered and bought at late‐nineteenth‐century English jumble sales, to understand the place of jumble sales and used…

A history of shopping: the missing link between retail and consumer revolutions

This paper aims to reconsider and reframe the relationship between retail and consumer revolutions, arguing that the two have too often been separated empirically and conceptually.

Retail history in the management context: prototype, prologue or prequel?

The purpose of this paper is to consider the value of history within a contemporary retail management and marketing context.

Past, present and future directions in the study of the history of retailing

The purpose of this paper is to evaluate some of the recent progress in the study of the history of retailing, with particular reference to analyses of the British retail market…

Special issue on marketing, public policy, and history: looking backward and ahead

Guest editorial