Journal of Consumer Marketing
Issue(s) available: 210 – From Volume: 1 Issue: 1, to Volume: 36 Issue: 5
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Volume 1
Stay in touch! New insights into end-user attitudes towards engagement platforms
Vittoria Marino, Letizia Lo PrestiBecause engagement platforms are becoming an emerging service research context, the purpose of this paper is to understand how consumers may be segmented with respect to…
Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising
Miglena Sternadori, Alan AbitbolExisting research demonstrates that consumers prefer advertising that aligns with their values and beliefs but can also be distrustful of claims of corporate social…
Clarifying the brand personality construct in Malaysia
Mozard Mohtar, John M. Rudd, Heiner EvanschitzkyThis paper aims to investigate the variations in brand personality trait items to describe both global and local brands in Malaysia.
Drivers of purchase behavior and post-purchase evaluation in the Singles’ Day promotion
Lingli Wang, Qiang Yan, Wenjing ChenThe purpose of this study is to examine the strategies used by consumers to control themselves in the Singles’ Day promotion. It also examines how promotion and social…
Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal
Kalpak K. Kulkarni, Arti D. Kalro, Dinesh SharmaThis study aims to investigate the influence of Big Five Personality traits (i.e. openness to experience, conscientiousness, extraversion, agreeableness and neuroticism…
The year of establishment effect on brand heritage and attitudes
Gabriele Pizzi, Daniele ScarpiThis paper aims to investigate whether and how the inclusion of the year of establishment (YOE) in the brand logotype affects consumers’ perceptions of brand heritage and…
Consumer centric antecedents to personal financial planning
Francisco Guzman, Audhesh Paswan, Niranjan TripathyPersonal finance influences everything we buy and is a key driver of all economies. It has attracted significant research attention, mostly grounded in rational economics…
Effects of personal dispositions, familiarity and consumption situation on Western brands’ packaging
Huda KhanSupermarket scans in the contextual non-Western markets (Pakistan and China) revealed that the majority Western consumer products are available in both global (English…
Yoga wellness tourism: a study of marketing strategies in India
Ewelina Telej, Jordan Robert GambleThe purpose of this paper is to examine marketing strategies that India is currently applying to promote itself as a competitive yoga destination.
Are attractive reviewers more persuasive? Examining the role of physical attractiveness in online reviews
Marie Ozanne, Stephanie Q. Liu, Anna S. MattilaWhile online reviews are of paramount importance in brand evaluations and purchase decisions, the impact of a reviewer’s attractiveness is not well understood. To bridge…
Inverse socialization with technology: understanding intergenerational family dynamics
Maria Eugenia Perez, Claudia Quintanilla, Raquel Castaño, Lisa PenalozaThis paper aims to explore the inverse consumer socialization processes, differences in technology adoption and changes in extended family dynamics occurring between adult…
“Mind the gap”: to succeed in marketing politics, think of social media innovation
Patrick Amfo Anim, Frederick Okyere Asiedu, Matilda Adams, George Acheampong, Ernestina BoakyeThis paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study…
A phenomenological approach to the collaborative consumer
Belem Barbosa, Isabel FonsecaCollaborative consumption emerges from social practices such as sharing, lending and gifting. It is becoming more common among consumers, boosted by the internet, which…
How does incidental curiosity affect consumers’ unhealthy eating?
Chen WangThis paper aims to examine how, why and when incidental curiosity might have an influence on consumers’ unhealthy eating behaviors in a subsequent, irrelevant context.
Customers’ behavioral responses to unfavorable pricing errors: the role of perceived deception, dissatisfaction and price consciousness
Siddik Bozkurt, David GligorAlthough unfavorable pricing errors (UPEs) cost customers billions of dollars each year, research has not yet examined customers’ reactions to UPEs. This paper aims to…
The beauty and the beast of consumption: a review of the consequences of consumption
Nada NasrThe purpose of this paper is to answer the following question: What can researchers learn from consumer research that can inform them about the consequences of consumption?
Screen size effects in online data collections
Magnus Söderlund, Jonas Colliander, Stefan SzugalskiThis paper aims to examine if the response device (smartphone vs computer) used by participants in online data collections affects their responses. The screens of…
Individual life events and blood giving
Meikel Soliman, Silke BoenigkImbedded in the life course paradigm, the purpose of this paper is to investigate which individual life events impact blood donations and to study their underlying mechanisms.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Patricia Norberg