Journal of Consumer Marketing
Issue(s) available: 225 – From Volume: 1 Issue: 1, to Volume: 38 Issue: 6
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Volume 1
Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands
Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel ZúñigaThe purpose of this study was to explore the impact of self-related traits on consumer self-brand connection (SBC) and communal-brand connection (CBC) in public vs private…
Suspecting service overprovisions: how market signals help restore personal control and reduce decision deferrals
Subimal Chatterjee, Debi P. Mishra, Jennifer JooYeon Lee, Sirajul A. ShiblyService providers often recommend unnecessary and expensive services to unsuspecting consumers, such as recommending a new part when a simple fix to the old will do, a…
The digital traveller: implications for data ethics and data governance in tourism and hospitality
Anca C. Yallop, Oana A. Gică, Ovidiu I. Moisescu, Monica M. Coroș, Hugues SéraphinBig data and analytics are being increasingly used by tourism and hospitality organisations (THOs) to provide insights and to inform critical business decisions…
Individual costs and societal benefits: the privacy calculus of contact-tracing apps
Jeanette Carlsson Hauff, Jonas NilssonDuring 2020, governments around the world introduced contact-tracing apps to fight the COVID-19 pandemic. In order for contact-tracing apps to be efficient tools in…
Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?
Ouidade SabriBrands have increasingly used self-mockery in advertisements. Although previous insights from the social science literature assert that self-mockery is an effective…
The era of consumer entitlement: investigating entitlement after a perceived brand failure
Joanna Phillips Melancon, Mary Jane Gardner, Vassilis DalakasThe purpose of this study is to explore the antecedents of consumer entitlement among loyal consumers in response to a perceived brand failure, as well as the effect of…
Why do people shop together around the same screen?
Yonathan Silvain Roten, Régine VanheemsIncreasingly, consumers shopping online are not doing so alone. This paper aims to identify motivations for and barriers to shopping together with relatives or friends on…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Reetika Gupta
Further Information
