Journal of Consumer Marketing
Issue(s) available: 231 – From Volume: 1 Issue: 1, to Volume: 39 Issue: 5
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Volume 17
Passionate about food: exploring “foodie” segmentation by nutritional knowledge
Anoma Gunarathne, Sarah Hemmerling, Naemi Labonte, Anke Zühlsdorf, Achim SpillerThis paper aims to empirically identify foodie features and examine their relevance in segmenting German consumers. Furthermore, this study explored potential differences…
Are graphic health warnings impacting on message processing and quitting intentions?
Cuong Pham, Bo Pang, Kathy Knox, Sharyn Rundle-ThieleGraphic health warnings (GHWs) on tobacco product packaging constitute one component within a multifaceted set of tobacco control measures. This study aims to understand…
Mitigating implicit racial bias in tipping: when direct and indirect experience matters
Anne-Maree O’Rourke, Alex Belli, Frank MathmannAcademic research has supported the belief that consumers undertip minority race service workers due to implicit racial biases. However, there has been less focus in…
Representation of women of color on the covers of the top three fashion magazines: a content analysis
Natalie A. Mitchell, Tony Stovall, David AvalosThis paper aims to assess the representation of women of color (WOC) in the top 3 fashion magazines and explore the implications of underrepresentation within marketing…
Conversations about conducting marketing research in mental health
Jane E. Machin, Teri Brister, Robert M. Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L. Holland, Maria Martik, Madhubalan Viswanathan, Marie A. Yeh, Ann M. Mirabito, Justine Rapp Farrell, Elizabeth Crosby, Natalie Ross AdkinsThe purpose of this paper is to inspire research at the intersection of marketing and mental health. Marketing academics have much to offer – and much to learn from …
Linguistic racism in inter-culture service encounter
Aaminah Zaman Malik, Audhesh PaswanLanguage plays an important role in a successful service exchange, but it can become a source of discrimination if one party is a non-native speaker in the host country…
Marketing #neurodiversity for well-being
Josephine Go Jefferies, Wasim AhmedThe purpose of this study is to develop a bottom-up segmentation of people affected by neurodiversity using Twitter data.
Depression and consumption habits: a cross-cultural study
Daniela Gomes Alcoforado, Francisco Vicente Sales Melo, Renata Gomes AlcoforadoThis paper aims to explore the interplay between consumption and depression through a cross-cultural study conducted in Brazil and Germany.
How does dataveillance drive consumer online payment resistance?
Amit Shankar, Rambalak Yadav, Abhishek Behl, Manish GuptaThis study aims to examine the effect of dataveillance on resistance towards online payment. Using a moderated-mediation framework, the study also investigates the…
Privacy considerations for online advertising: a stakeholder’s perspective to programmatic advertising
Dylan A. Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini, Ekin PehlivanPrivacy considerations have become a topic with increasing interest from academics, industry leaders and regulators. In response to consumers’ privacy concerns, Google…
Rescuing marketing from its colonial roots: a decolonial anti-racist agenda
June N.P. FrancisThis paper illuminates the mechanisms through which marketing practice and institutions produced, normalized and institutionalized systemic racism in support of…
Designing servicescapes for transformative service conversations: lessons from mental health services
Ahir Gopaldas, Anton Siebert, Burçak ErtimurDyadic services research has increasingly focused on helping providers facilitate transformative service conversations with consumers. Extant research has thoroughly…
Co-production: a source of psychological well-being for consumers?
Ibtissame Abaidi, Patrice Cottet, Jamila AbaidiThis research aims to examine the co-production of a product as a source of psychological well-being for consumers.
The 40 years of discourse on racism in the Brazilian advertising self-regulation system
Laís Rodrigues, Marcus Wilcox Hemais, Alessandra CostaThis paper aims to unveil colonial racist elements related to the cases of racism in advertising judged by the Brazilian Council of Advertising Self-Regulation (Conar)…
Emotional intelligence and materialism: the mediating effect of subjective well-being
Aušra Rūtelionė, Beata Šeinauskienė, Shahrokh Nikou, Rosita Lekavičienė, Dalia AntinienėThe purpose of this study is to examine the nature of the relationship between emotional intelligence and materialism by exploring how subjective well-being mediates this link.
The impact of advertising exposure on the gendered perceptions of men with mental health concerns
Tianyi LiTraditional masculinity ideologies dictate men should be tough, self-reliant and display restrictive emotionality. Men who seek mental health services, a behavior that…
The digital traveller: implications for data ethics and data governance in tourism and hospitality
Anca C. Yallop, Oana A. Gică, Ovidiu I. Moisescu, Monica M. Coroș, Hugues SéraphinBig data and analytics are being increasingly used by tourism and hospitality organisations (THOs) to provide insights and to inform critical business decisions…
Individual costs and societal benefits: the privacy calculus of contact-tracing apps
Jeanette Carlsson Hauff, Jonas NilssonDuring 2020, governments around the world introduced contact-tracing apps to fight the COVID-19 pandemic. In order for contact-tracing apps to be efficient tools in…
Usage of smartphone for financial transactions: from the consumer privacy perspective
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis, Zahid HussainThis study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating…
In/acceptable marketing and consumers' privacy expectations: four tests from EU data protection law
Gianclaudio MalgieriThis study aims to discover the legal borderline between licit online marketing and illicit privacy-intrusive and manipulative marketing, considering in particular…
Impact of fake news on social image perceptions and consumers’ behavioral intentions
Anubhav Mishra, Sridhar SamuThis paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the…
Privacy concerns with COVID-19 tracking apps: a privacy calculus approach
Teresa Fernandes, Marta CostaThe COVID-19 pandemic represents a unique challenge for public health worldwide. In this context, smartphone-based tracking apps play an important role in controlling…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Reetika Gupta
Further Information
