Journal of Consumer Marketing
Issue(s) available: 217 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 5
Category:
Marketing
Volume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Order of justice in queues of emerging markets
Swagato ChatterjeeExtant literature on queuing has identified service queues as social systems where social justice is an important factor for service evaluation. First-order justice…
Exploring jealousy and envy in communal relationship revenge-seeking
Tyler Hancock, Frank G. Adams, Michael Breazeale, Jason E. LuegThis paper aims to identify the ways that customers respond to customer-to-customer comparisons that may drive loyal customers to engage in undesirable behaviors. The…
A model of cultural intelligence and global identity
Arilova Randrianasolo, Alexey Semenov, Mark Arnold, Kristy ReynoldsThis paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has…
The implications of eWOM adoption on the customer journey
Chananchida Ngarmwongnoi, João S. Oliveira, Majd AbedRabbo, Sahar MousaviThis paper aims to investigate customers' motives to engage with electronic word of mouth (eWOM), as well as the effect of eWOM on customer behavior, both at the purchase…
Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model
Estelle van Tonder, Sam Fullerton, Leon T. de BeerThis study aims to provide novel insight into cognitive and emotional factors contributing to green customer citizenship behaviours, as mediated by green attitudes in…
Accountability moderates the effects of egoistic and altruistic appeals in prosocial messages
Matthew PittmanThis paper aims to clarify the relationship between consumer accountability and responses to egoistic and altruistic appeals. It proposes that when consumers 
Consumer response to state-of-origin labels: the moderating role of residency
Jae Min Jung, Joseph Jones, Curtis P. Haugtvedt, Somnath BanerjeeDespite the large number of studies on country of origin, little is known about the effects of state-level product origin information on consumer attitudes and purchase…
Brand engagement in self-concept: a comparative study in Austria, Italy and Poland
Wiktor Razmus, Valentina Mazzoli, Diletta Acuti, Sonja Grabner-KräuterThe study aims to shed light on cross-country comparisons of brand engagement in self-concept (BESC) among consumers from European countries and to link presumed…
The role of psychological ownership in consumer happiness
Dan Li, Lucy AtkinsonThis paper aims to examine the effect of psychological ownership on consumer happiness, which is mediated through basic psychological needs satisfaction.
A psychological approach to regaining consumer trust after greenwashing: the case of Chinese green consumers
Dandan Wang, Thomas Walker, Sergey BarabanovThe purpose of this study is to suggest an approach to regain consumer trust after negative effects of greenwashing that draws corporations and consumers into a conflicted…
The internet of everything: implications of marketing analytics from a consumer policy perspective
Maria Petrescu, Anjala Krishen, My BuiThe purpose of this paper is to evaluate the impact of internet of everything (IoE) on marketing analytics, the benefits and challenges it presents and the implications of…
Can corporate social responsibility deter consumer dysfunctional behavior?
Alexis M. Allen, Todd Green, Michael K. Brady, John PelozaThe purpose of this paper is to examine how and when a reputation for corporate social responsibility (CSR) can deter dysfunctional consumer behaviors (DCBs) such as…
Consumer preferences towards animal-friendly fashion products: an application to the Italian market
Mohamed Akli Achabou, Sihem Dekhili, Anna Paola CodiniThis paper aims to examine consumer preference for ethical fashion products by focusing on the importance of animal welfare attribute. To explain the attitude-behavior…
Limited edition packaging: objectives, implementations and related marketing mix decisions of a scarcity product tactic
Krisztina Rita DörnyeiMarketing practitioners consider packaging as a promising marketing tool, but current academic research covers mostly regular packages. Filling this gap, this paper aims…
Why do consumers procrastinate and what happens next?
Shabnam Azimi, George R. Milne, Elizabeth G. MillerThis paper aims to examine the factors leading to and resulting from procrastination under high price uncertainty and provide recommendations for how managers can reduce…
Do buzz and evidence really matter in product preannouncements? An empirical test of two competing theories
Debi P. Mishra, Gizem Atav, M. Deniz DalmanThis paper aims to investigate if product pre-announcement effects measured using stock market returns conform to the predictions of two competing consumer marketing…
The effect of shared brand use on brand variety seeking in romantic relationships
Selcan Kara, Anna J. VredeveldThe purpose of this study is to uncover the dimensions of shared brand use as a part of romantic relationships and examine the dynamics among shared brand use, brand…
Reverse (brand) anthropomorphism: the case of brand hitlerization
S. Umit KucukAlthough marketer-generated brand anthropomorphism impacts on positive company returns is studied broadly, consumer-generated brand anthropomorphisms that focus on…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Patricia Norberg
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