Journal of Consumer Marketing
Issue(s) available: 210 – From Volume: 1 Issue: 1, to Volume: 36 Issue: 4
Category:
MarketingVolume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Recent Articles
- Consumer centric antecedents to personal financial planning
- Are attractive reviewers more persuasive? Examining the role of physical attractiveness in online reviews
- Developing brand emotions across cultures: effects of self-construal and context
- All-natural versus organic: are the labels equivalent in consumers’ minds?
- The year of establishment effect on brand heritage and attitudes
- Stay in touch! New insights into end-user attitudes towards engagement platforms
- A content analysis of organic product package designs
- Drivers of purchase behavior and post-purchase evaluation in the Singles’ Day promotion
- How does incidental curiosity affect consumers’ unhealthy eating?
- “Mind the gap”: to succeed in marketing politics, think of social media innovation
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Patricia Norberg