Journal of Consumer Marketing
Issue(s) available: 213 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 1
Category:
MarketingVolume 37
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Issue 1 2020
Volume 36
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Volume 1
Mobile and stationary eye tracking comparison – package design and in-store results
Kristian Pentus, Kerli Ploom, Tanel Mehine, Madli Koiv, Age Tempel, Andres KuusikThis paper aims to test the similarity of the results of on-screen eye tracking compared to mobile eye tracking in the context of first fixation location on stimuli.
Beyond personality: an emergence view of influential consumers
Cinthia Beccacece Satornino, Demetra Andrews, Rebeca Perren, Michael K. BradyPrevious research studies assume that influential consumers (“influentials”), who play a powerful role in the marketplace, are persuasive (or not) based on innate, static…
Consumers’ responses to mobile app advertisements during holiday periods
Eunyoung (Christine) SungThis paper aims to investigate factors affecting the relationship between consumers’ brand trust and purchase intentions after exposure to targeted mobile app ads during…
Foreigner service orientation: does the perception of other consumers matter?
Amro A. Maher, Tamer H. ElsharnoubyThis study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers’ preference for service environments popular…
Music subculture as a source of conspicuous consumption practices: a qualitative content analysis of “altered movement” songs and music videos
Fernando Rey Castillo-Villar, Judith Cavazos-Arroyo, Nicolas KervynThe purpose of this study is to focus on analyzing the role of music subcultures in the communication and promotion of conspicuous consumption practices. The object of…
Exploring IKEA effect in self-expressive mass customization: underlying mechanism and boundary conditions
I-Ling Ling, Yi-Fen Liu, Chien-Wei (Wilson) Lin, Chih-Hui ShiehThis study aims to understand the underlying mechanism and boundary conditions of the IKEA effect in self-expressive mass customization (MC). It examines the effect of the…
Cultural norms and the marketplace: favor economies in the Arab world
Hounaida El Jurdi, Roudaina HoujeirRecent scholarship has highlighted the complexity of buyer-seller relationships in emerging markets and called for a better understanding of the cultural norms shaping…
Social media brand engagement: dimensions, drivers and consequences
Hardeep Chahal, Jochen Wirtz, Anu VermaThis paper aims to advance the current understanding of social media (SM) brand engagement. Specifically, it validates the dimensionality of SM brand engagement, examines…
Attracting prosocial lenders from different cultures to help others in microlending
JungHwa (Jenny) Hong, Kyung-Ah (Kay) ByunThe purpose of this study is to examine the role of culture and future orientation in lenders’ prosocial microlending behaviors.
Influence of “health” versus “commercial” physical activity message on snacking behavior
Marine Kergoat, Thierry Meyer, Jean-Baptiste LegalThis study aims to investigate whether the effect of exposure to video communication displaying physical activity (PA) would affect viewers’ snacking behavior depending on…
Predictors of users’ preferences for online health services
Shahidul Islam, Md Rakibul Hoque, Md Abdullah Al JamilThe purpose of this study is to explain predictors that discriminate users’ preferences for online health services, focusing on a downtown area in a developing country.
User-generated content (UGC) misclassification and its effects
Rajasree K. Rajamma, Audhesh Paswan, Nancy SpearsUser-generated content (UGC), e.g. YouTube videos on social media, is all around us. These UGCs are primarily demonstrational and/or informational in their execution…
Consumer legitimacy: conceptualization and measurement scales
Arilova A. Randrianasolo, Mark J. ArnoldThis paper aims to propose the concept of consumer legitimacy, develops scales to measure this concept and shows its utility and relevance in the international marketing field.
Aging, PEOU, and adoption of communication technology
Anyuan ShenElectronic communication technology can facilitate communications with family, friends and health-care professionals and deliver products and services that can…
Deactivating economic motives in green consumption through social and moral salience
Lars-Olof Johansson, Isak Barbopoulos, Lars E. OlssonThis paper aims to examine how social and moral salience influences the activation/deactivation of consumer motives and how this in turn affects costly pro-environmental…
The healthy and sustainable bugs appetite: factors affecting entomophagy acceptance and adoption in Western food cultures
Wided Batat, Paula PeterThe purpose of this paper introduces entomophagy as an alternative food consumption (AFC) capable of contributing to food well-being (FWB) among Western consumers…
Local versus global food consumption: the role of brand authenticity
Petra RieflerThis paper aims at investigating the contemporary trend toward regional consumption from the perspective of consumers’ search for brand authenticity. In particular, the…
Cause-related marketing and the effect of 99-ending pricing
Mazen Jaber, Kylie JaberCause-related marketing (CRM) campaigns have become common features of the marketplace. CRM often involves a for-profit business agreeing to contribute a specified amount…
Unveiling the corporate brand: the role of portfolio composition
Veronica Gabrielli, Ilaria BaghiThis paper aims to investigate the effects on corporate brand equity when a company moves from a house of brand strategy to a branded house. In fact, recently, most of…
Prize-linked savings accounts: combining virtue and vice to make savings more enticing
Kadir Atalay, Ellen Garbarino, Robert SlonimThe purpose of this paper is to investigate whether moral licensing – that is, doing something morally dubious after doing the “right” thing – influences the…
Healthy lifestyle and food waste behavior
Elisabetta Savelli, Barbara Francioni, Ilaria CurinaThis paper aims to address the food waste phenomenon by investigating the relationship between healthy lifestyle and food waste intensity and by considering the mediating…
What motivates members to transact on social C2C communities? A theoretical explanation
Deepak Trehan, Rajat SharmaThis paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions…
Makeup or mask: makeup’s effect on salesperson trustworthiness
Sarah Mittal, David H. SilveraThis paper aims to investigate how the use of varying amounts of makeup by sales personnel influences perceived salesperson trustworthiness and downstream purchase…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Patricia Norberg
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