Journal of Consumer Marketing
Issue(s) available: 234 – From Volume: 1 Issue: 1, to Volume: 40 Issue: 1
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Do consumers appreciate promotional gifts?
Marek Hudik, Miroslav Karlíček, David ŘíhaThis paper aims to examine whether consumers’ appreciation of promotional gifts exceeds firms’ cost of providing these gifts. The paper also compares characteristics of…
The effects of brand relationships on justice perceptions in service recovery
Cid Gonçalves Filho, Kip Kiefer, Marc Fetscherin, Alexander Blandina, Marcelo Nacif Rocha, Plínio Rafael Reis MonteiroThis paper aims to explore how brand relationship quality (BRQ) influences consumers’ perceived sense of justice in the context of service recovery situations.
Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale
Delancy H.S. Bennett, Geraldo Matos, Nwamaka A. Anaza, Cecilia Ruvalcaba, Mitchell HamiltonPrior research has indicated that narratives may lead to fantasy which may evoke narrative transportation. Researchers have also established that narrative transportation…
How can we encourage mindful consumption? Insights from mindfulness and religious faith
Sharad Gupta, Weng Marc Lim, Harsh V. Verma, Michael PolonskyMindful consumption is a popular concept that is often associated with mindfulness and religious faith, but nonetheless, its empirical associations to these remain…
Learning value of video tutorials in online learning communities
Nadia SteilsVlogging constitutes a potential advertising channel for branded products. This paper aims to investigate the role and antecedents of the learning value, i.e. substantive…
Impulsiveness in the grocery store: psychographic drivers and segments
Kenneth R. Lord, Sanjay Putrevu, Elizabeth A. OlsonThis study aims to enhance the understanding of impulse buying in grocery stores, where such purchases are pervasive and consumers face greater decision fatigue and…
Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?
Saptarshi Bhattacharya, Rajendra Prasad Sharma, Ashish GuptaConsumers are worried about sharing their sensitive information during online shopping due to the e-tailer’s unethical practices and hacking-related concerns. Prior…
Mitigating implicit racial bias in tipping: when direct and indirect experience matters
Anne-Maree O’Rourke, Alex Belli, Frank MathmannAcademic research has supported the belief that consumers undertip minority race service workers due to implicit racial biases. However, there has been less focus in…
Rescuing marketing from its colonial roots: a decolonial anti-racist agenda
June N.P. FrancisThis paper illuminates the mechanisms through which marketing practice and institutions produced, normalized and institutionalized systemic racism in support of…
Representation of women of color on the covers of the top three fashion magazines: a content analysis
Natalie A. Mitchell, Tony Stovall, David AvalosThis paper aims to assess the representation of women of color (WOC) in the top 3 fashion magazines and explore the implications of underrepresentation within marketing…
The 40 years of discourse on racism in the Brazilian advertising self-regulation system
Laís Rodrigues, Marcus Wilcox Hemais, Alessandra CostaThis paper aims to unveil colonial racist elements related to the cases of racism in advertising judged by the Brazilian Council of Advertising Self-Regulation (Conar)…
Linguistic racism in inter-culture service encounter
Aaminah Zaman Malik, Audhesh PaswanLanguage plays an important role in a successful service exchange, but it can become a source of discrimination if one party is a non-native speaker in the host country…
How does dataveillance drive consumer online payment resistance?
Amit Shankar, Rambalak Yadav, Abhishek Behl, Manish GuptaThis study aims to examine the effect of dataveillance on resistance towards online payment. Using a moderated-mediation framework, the study also investigates the…
Privacy considerations for online advertising: a stakeholder’s perspective to programmatic advertising
Dylan A. Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini, Ekin PehlivanPrivacy considerations have become a topic with increasing interest from academics, industry leaders and regulators. In response to consumers’ privacy concerns, Google…
The digital traveller: implications for data ethics and data governance in tourism and hospitality
Anca C. Yallop, Oana A. Gică, Ovidiu I. Moisescu, Monica M. Coroș, Hugues SéraphinBig data and analytics are being increasingly used by tourism and hospitality organisations (THOs) to provide insights and to inform critical business decisions…
Individual costs and societal benefits: the privacy calculus of contact-tracing apps
Jeanette Carlsson Hauff, Jonas NilssonDuring 2020, governments around the world introduced contact-tracing apps to fight the COVID-19 pandemic. In order for contact-tracing apps to be efficient tools in…
Usage of smartphone for financial transactions: from the consumer privacy perspective
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis, Zahid HussainThis study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating…
In/acceptable marketing and consumers' privacy expectations: four tests from EU data protection law
Gianclaudio MalgieriThis study aims to discover the legal borderline between licit online marketing and illicit privacy-intrusive and manipulative marketing, considering in particular…
Impact of fake news on social image perceptions and consumers’ behavioral intentions
Anubhav Mishra, Sridhar SamuThis paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the…
Privacy concerns with COVID-19 tracking apps: a privacy calculus approach
Teresa Fernandes, Marta CostaThe COVID-19 pandemic represents a unique challenge for public health worldwide. In this context, smartphone-based tracking apps play an important role in controlling…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel
Further Information
