Table of contents
Misplaced marketing “It hurts. Fix It.” The patients’ lament and unhealthy medical care marketing
Herbert Jack RotfeldFocuses on the dilemma for health care professionals of providing customer satisfaction without being significantly influenced by the advertising claims of pharmaceutical…
Consumer preferences for commercial Web site design: an Asia‐Pacific perspective
Xia Yang, Zafar U. Ahmed, Morry Ghingold, Goh Sock Boon, Tham Su Mei, Lim Lee HwaGiven that even modest increases in customer satisfaction and retention typically translate into significant gains in revenues and profits, many businesses are using the Internet…
An empirical examination of automobile lease vs finance motivational processes
Philip J. Trocchia, Sharon E. BeattyThis research study explores the growing phenomenon of consumption without ownership by addressing individuals’ motivations for leasing, rather than financing, products. A…
Creating Diderot unities – quest for possible selves?
Teresa Davis, Gary GregoryThis paper tries to draw links between the creation of new Diderot unities (products consumed in a group and that have an internal consistency based on lifestyle) with “impulse…
Children’s perception of their influence over purchases: the role of parental communication patterns
Albert Caruana, Rosella VassalloSocialisation by children is seen as taking place within a socio‐cultural environment where family patterns of communication play a pivotal role. The socio‐ and…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel