Journal of Consumer Marketing: Volume 35 Issue 7


Table of contents

Television advertising’s influence on parents’ gift-giving perceptions

Steven Holiday, Mary S. Norman, R. Glenn Cummins, Terri N. Hernandez, Derrick Holland, Eric E. Rasmussen

This study aims to examine factors, beyond child requests, that influence parents’ perceptions of the most important gifts to give their children by assessing the…


Does digitalization create or reduce perceived global value?

Ibtissame Abaidi, Eric Vernette

The internet has made it possible to diffuse totally digitized products on a very large scale. The newspaper business is one of the sectors that has been most affected by…


Interactive effect of consumer affinity and consumer ethnocentrism on product trust and willingness-to-buy: a moderated-mediation model

Gongxing Guo, Hongwei Tu, Bao Cheng

This study aims to clarify the relationship between two plausible conflicting attitudes in cross-cultural context-consumer affinity and consumer ethnocentrism (CET) and to…


Search effort and retail outcomes: the mediating role of search disconfirmation

Stephanie Gillison, Kristy Reynolds

The purpose of this paper is to investigate how shoppers’ expectations regarding the amount of search and disconfirmation of these search expectations affect outcomes of…

Emotional intelligence in transcendent customer experiences

Anupama Sukhu, Soobin Seo, Robert Scharff, Blair Kidwell

This services marketing research provides a theoretical framework for experiential and relationship marketing and extends the theory of transcendent customer experience…


The use of mature models in advertisements and its contribution to the spirituality of older consumers

Corinne Chevalier, Gaelle Moal-Ulvoas

This paper aims to investigate the reaction to the use of senior models in ads by older consumers while taking into account their spiritual dimension in the context of ageing.

Doing well when doing good: the fit between corporate sponsorship and brand concept

Huawei Zhu, Qingan Li, Junyun Liao

Firms are now investing heavily in sponsorship, yet much of this sponsorship fails to deliver the expected positive outcomes to firms. This paper aims to address this…


The influence of material reliance, personal control, and expectations on quality of life during consumers’ life transitions

Anastasia Thyroff, Jennifer Siemens, Brandon McAlexander

Drawing from a life course theory, this paper aims to investigate the relationship between material reliance and quality of life for consumers going through a life…

Climate change risk perceptions among green conscious young consumers: implications for green commodity marketing

Chamila Perera, Chandana Hewege

This study aims to explore how young adults understand the climate change problem. It also explores whether environmental paradigms explain how young adults perceive…

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  • Neel Das
  • Mujde Yuksel