Table of contents
Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”
Herbert Jack RotfeldDiscusses issues around marketing and the debate on legality of drugs. Notes that, while there has been a consideration of ways in which drug restrictions could be loosened, there…
Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers
Lisa Squires, Biljana Juric, T. Bettina CornwellThis paper presents a cross‐cultural study of organic food consumption. Relationships between health and diet concern, environmental concern, confidence in the conventional food…
The effects of brand associations on consumer response
A. Belén del Río, Rodolfo Vázquez, Víctor IglesiasThis paper studies the dimensions of brand image, focusing on the functions or value of the brand as perceived by consumers. In this way, four categories of functions are…
Music marketing: music consumption imagery in the UK and New Zealand
Brett A.S. Martin, Celeste A. McCrackenThis research examines cross‐country differences in marketing imagery. Marketing imagery in music videos broadcast in the UK and New Zealand are studied. Results suggest that UK…
Do consumers know what they want?
Hernan RiquelmePredicting one’s own decision‐making policies is evidently a useful skill. How good are consumers at it? In spite of its importance, the question has not been much studied…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel