Table of contents
The differential effect of acculturation modes on immigrant consumers' complaining behavior: the case of West African immigrants to Canada
Nizar Souiden, Riadh LadhariThe objectives of this study are: to gain a better understanding of the modes of acculturation of West African immigrants in Canada; to relate these modes of acculturation to…
Consumer loyalty on the grocery product market: an empirical application of Dick and Basu's framework
Jan Møller JensenThis study aims to assess the usefulness of Dick and Basu's framework of customer loyalty to examine consumer loyalty on the grocery product market.
Willingness to pay for socially responsible products: case of cotton apparel
Jung E. Ha‐Brookshire, Pamela S. NorumThis study seeks to investigate significant factors influencing consumers' willingness to pay a premium for three different socially responsible products – organic cotton…
Promote healthy eating among adolescents: a Hong Kong study
Kara Chan, Lennon TsangThe objective of the study is to use the constructs in the theory of planned behavior and advertising intervention to predict adolescents' intention for healthy eating.
The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction‐loyalty relationship
Ho Huy Tuu, Svein Ottar Olsen, Pham Thi Thuy LinhThis study aims to discuss and test the combined role of perceived risk, objective knowledge and certainty as moderators in the satisfaction‐loyalty relationship.
Impulse purchases of groceries in France and Sweden
Peter Hultén, Vladimir VanyushynThe purpose of this paper is to identify similarities and differences with regard to factors affecting consumers' impulse purchases of groceries in France and Sweden.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel