Journal of Consumer Marketing: Volume 39 Issue 6


Table of contents - Special Issue: Mental Health and the Marketplace: A Research Agenda

Guest Editors: Ann M. Mirabito, Justine Farrell, Elizabeth (Beth) Crosby, Natalie Ross Adkins, Jane E. Machin

Conversations about conducting marketing research in mental health

Jane E. Machin, Teri Brister, Robert M. Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L. Holland, Maria Martik, Mark Mulder, Maria Martik, Madhubalan Viswanathan, Marie A. Yeh, Ann M. Mirabito, Justine Rapp Farrell, Elizabeth Crosby, Natalie Ross Adkins

The purpose of this paper is to inspire research at the intersection of marketing and mental health. Marketing academics have much to offer – and much to learn from – research on…

Emotional intelligence and materialism: the mediating effect of subjective well-being

Aušra Rūtelionė, Beata Šeinauskienė, Shahrokh Nikou, Rosita Lekavičienė, Dalia Antinienė

The purpose of this study is to examine the nature of the relationship between emotional intelligence and materialism by exploring how subjective well-being mediates this link.


Co-production: a source of psychological well-being for consumers?

Ibtissame Abaidi, Patrice Cottet, Jamila Abaidi

This research aims to examine the co-production of a product as a source of psychological well-being for consumers.

The impact of advertising exposure on the gendered perceptions of men with mental health concerns

Tianyi Li

Traditional masculinity ideologies dictate men should be tough, self-reliant and display restrictive emotionality. Men who seek mental health services, a behavior that typically…


Depression and consumption habits: a cross-cultural study

Daniela Gomes Alcoforado, Francisco Vicente Sales Melo, Renata Gomes Alcoforado

This paper aims to explore the interplay between consumption and depression through a cross-cultural study conducted in Brazil and Germany.

Marketing #neurodiversity for well-being

Josephine Go Jefferies, Wasim Ahmed

The purpose of this study is to develop a bottom-up segmentation of people affected by neurodiversity using Twitter data.


Designing servicescapes for transformative service conversations: lessons from mental health services

Ahir Gopaldas, Anton Siebert, Burçak Ertimur

Dyadic services research has increasingly focused on helping providers facilitate transformative service conversations with consumers. Extant research has thoroughly documented…

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