Table of contents
Accessible advertising for visually‐disabled persons: the case of color‐deficient consumers
Carol Kaufman‐ScarboroughSuccessful advertising must attract attention, communicate clearly, and ideally be memorable for optimum impact. The basic processes of encoding and decoding underlie successful…
3504
Segment intenders and non‐intenders in China’s property market: a hybrid approach
Charlie C.L. Wang, Allan K.K. Chan, Zhen Xiong ChenThis study employed psychological variables such as consumer sentiment and attitude to debt as complementary measures to traditionally used consumer demographic or economic…
1234
Switching barriers in consumer markets: an investigation of the financial services industry
Mark Colgate, Bodo LangMuch research looks at why customers switch service organizations but there has been less focus on why customers do not switch service organizations, even though they have…
7566
Chinese women at the crossroads: an empirical study on their role orientations and consumption values in Chinese society
Leo Y.M. Sin, Stella L.M. So, Oliver H.M. Yau, Kenneth KwongWomen’s current high levels of education and participation in the labor force have focused attention on their changing lifestyles and consumption patterns, which create a…
3072
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel