Table of contents
Smoking cessation: why do smokers fail?
Joyce M. WolburgThe purpose of this article is to probe three explanations for the difficulty that cigarette smokers have in quitting: the addictive nature of the product; the failure to deliver…
Chinese children's perceptions of advertising and brands: an urban rural comparison
Kara ChanThe purpose of this paper is to examine how perceptions of truthfulness of television advertising and perceptions of brands vary among urban and rural children in Mainland China…
The moderating effects of product involvement on situational brand choice
Fei XueThe purpose of this paper is to investigate the moderating role of product involvement in predicting the effects of self‐concept and consumption situation on consumers'…
Decision making process of community organic food consumers: an exploratory study
Leila Hamzaoui Essoussi, Mehdi ZahafSubstantial changes in the organic food sector and recent studies on the Canadian organic food market are showing promising trends. However, community organic food markets are…
The effect of perceived product characteristics on private brand purchases
Kyoung‐Nan Kwon, Mi‐Hee Lee, Yoo Jin KwonThe purpose of this paper is to investigate the effects of perceived product characteristics (i.e. involvement, product type, and switching cost) and consumer value consciousness…
SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments
Rick Ferguson, Kelly HlavinkaThe purpose of this paper is to use current loyalty market landscape data to examine differences in loyalty‐program participation among key consumer segments.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel