Journal of Consumer Marketing: Volume 39 Issue 4

Expanding the experiential advantage model: exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy

Bin Li, Sijun Wang, Li Lei, Fangjun Li

This study aims to test the experiential advantage argument from both the hedonic and eudaimonic well-being perspectives and seeks to explore the mediating roles of a sense of…

An integrated framework examining sustainable green behavior among young consumers

Siti Aqilah Jahari, Ashley Hass, Izian Binti Idris, Mathew Joseph

Promoting sustainable behavior is an elusive task as it is not an innate and natural response of individuals. While a conducive environment that promotes sustainability arguably…

The moderating impact of product shadows on ad effectiveness perceptions for gestalt versus component product frames, product presentation color, and consumer visual processing modes

Nazuk Sharma, James R. Stock

This research aims to investigate the moderating impact of product shadows in gestalt versus component product frames on ad effectiveness perceptions. It offers insights on…

Brand love and ethnic identification: the mediating role of brand attachment among African American consumers

Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga

From a distinctiveness theory and elaboration likelihood model (ELM) perspective, this study aims to investigate the determinants, the direct and indirect effects of ethnic…

Judging an Airbnb booking by its cover: how profile photos affect guest ratings

Hyunkyu Jang

This research aims to examine whether the facial appearances and expressions of Airbnb host photos influence guest star ratings.