Journal of Consumer Marketing: Volume 40 Issue 4

Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package

Sumin Shin, SangHee Park

A front-of-package label is a simple and effective way to communicate nutrition information to consumers. However, the use of the label has been limited to product packages. The…

Technology-enabled well-being in the era of IR4.0: marketing and public policy implications

Abhijit Roy, Marat Bakpayev, Melanie Florence Boninsegni, Smriti Kumar, Jean-Paul Peronard, Thomas Reimer

Technological progress and the advancement of the 4th Industrial Revolution (IR 4.0) are well underway. However, its influence on the transformation of core sectors from the…

It’s a force of habit: influences of emotional eating on indulgent tendencies

My Bui, Anjala Krishen, Elyria Kemp

The purpose of this paper is to build upon reward-learning theory and examine the role of indulgent food consumption and habitual eating behaviors as a means of emotional coping.

This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship

Trang Tran, Sandipan Sen, Eric Van Steenburg

Firms can now access users’ digital histories due to advances in technology and deliver personalized recommendations through social network sites (SNS) such as Facebook that…

Threat specificity in fear appeals: examination of fear response and motivated behavior

Kamila Sobol, Marilyn Giroux

A fear appeal is a communication tactic designed to scare people into adopting desired behaviors (e.g. wash hands to avoid contracting COVID-19). While it is generally…

Price sensitivity and online shopping behavior during the COVID-19 pandemic

Vahid Rahmani, Elika Kordrostami

The COVID-19 pandemic has disrupted numerous businesses and upended the lives and shopping habits of most consumers. This study aims to examine the price sensitivity and the…

IKEA vs Trophy effect – an experimental comparison

Christoph Bühren, Marco Pleßner

What if companies try to combine the IKEA and Trophy winner effects? The purpose of this study is to understand the similarities and differences between both effects. This is not…

Identity transition process: a study of the holistic wellness retreat experience

Margarita Lyulicheva, Sheau Fen Yap, Ken Hyde

Wellness tourism offers opportunities for consumers to explore the self. This paper aims to explore how identity transitions occur in a liminal tourism space – a holistic wellness…

Now that everyone else has panicked, well… I have to panic: regulatory focus predicts panic buying during COVID-19

Guy Moshe Ross

The purpose of this paper was to identify social and behavioral factors responsible for panic buying during global pandemics such as COVID-19.

Impact of failure severity levels on satisfaction and behavior: from the perspectives of justice theory and regulatory focus theory

Sarabjit Kaur Sidhu, Fon Sim Ong, M.S. Balaji

This study aims to investigate the moderating role of low and high failure severity levels on recovery satisfaction and on behavioral intentions through recovery satisfaction…