Journal of Consumer Marketing: Volume 31 Issue 4

Receptivity of young Chinese to American and global brands: psychological underpinnings

The purpose of this paper was to examine psychological variables of young Chinese to determine their impact on identification with global consumer culture, attitudes toward global…

Consumer segments in organic foods market

The aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore…

Musical intelligence: explication, measurement, and implications for consumer behavior

The purpose of the paper is to develop and test a psychometrically valid scale for musical intelligence as an individuating variable. This scale can elicit individual differences…

How consumers’ use of brand vs attribute information evolves over time

Prior research has identified that brands have a differential impact on consumer evaluations across various brand benefits. This paper investigates whether these effects are…

Beyond private label panache: the effect of store image and perceived price on brand prestige

The purpose of this study is to explore the effect of store image and perceived price on the consumer’s perception of private label brands (PLBs) that have grown in stature in…

Extended self: implications for country-of-origin

This paper aims to examine country-of-origin (COO) effects from the theoretical angle of extended self and “otherness”. Traditional COO perspectives view COO as an important…

The pragmatic importance of theory for marketing practice

The purpose of this paper is to explain that theories provide an important tool for practitioners in guiding decisions by explaining and predicting consumer decision making when…

Adland: A Global History of Advertising

The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media

Neuromarketing For Dummies

Lifestyle Brands: A Guide to Aspirational Marketing

Executive summary of “Extended self: implications for country-of-origin”

Executive summary of “Musical intelligence: explication, measurement, and implication for consumer behavior”

Executive summary of “How consumers’ use of brand vs. attribute information evolves over time”

Executive summary of “The pragmatic importance of theory for marketing practice”

Editorial

Executive summary of “Beyond private label panache: the effect of store image and perceived price on brand prestige”

Executive summary of “Consumer segments in organic food market”

Executive summary of “Receptivity of young Chinese to American and global brands: psychological underpinnings”