Table of contents
Others’ environmental concern as a social determinant of green buying
Laurent Bertrandias, Leila Elgaaied-GambierThis paper aims to achieve a better understanding of the social dimension underlying green purchasing behavior by assessing the impact of environmental concern ascribed to…
What type of relationship do we have with loved brands?
Marc FetscherinThe purpose of this paper is to provide a discussion, testing and comparing two different relationship theories and their underlying scales as applied to brand love. Current brand…
Does feeling holier than others predict good deeds? Self-construal, self-enhancement and helping behavior
Joon Yong Seo, Debra L. ScammonThe purpose of this paper is to examine the relationship between self-enhancement and helping behavior/intentions. Some people are more inclined than others to engage in helping…
Gossip, self-monitoring and fashion leadership: comparison of US and South Korean consumers
Seung-Hee Lee, Jane E. Workman– The purpose of this study was to investigate tendency to gossip, self-monitoring and fashion leadership among young adult consumers in two cultures: US and South Korean.
Reviewer online engagement: the role of rank, well-being, and market helping behavior
Jill Mosteller, Charla Mathwick– The purpose of this paper is to examine the impact of a retailer-managed ranking system on product reviewers’ well-being and its relationship to customer engagement.
A matter of love: consumers’ relationships with original brands and their counterfeits
Raquel Castaño, Maria Eugenia PerezThis paper aims to explore brand personality relationships in the context of original versus counterfeit products. Specifically, it investigates consumers’ perception of both…
Joint consumption challenges in groups
Andre MarchandThis study aims to develop a new general framework of the challenges for decision making in groups. Unlike most research focused on individual consumption, this study takes a…
Application of regulatory focus theory to search advertising
Elyse N. Mowle, Emily J. Georgia, Brian D. Doss, John A. UpdegraffThe purpose of this paper is to test the utility of regulatory focus theory principles in a real-world setting; specifically, Internet hosted text advertisements. Effect of…
Spanning the gap: an examination of the factors leading to the green gap
Mark Gleim, Stephanie J. LawsonThis research aims to explore the factors that lead to the prevalence of the green gap. Currently, an overwhelming majority of consumers voice concern about the state of the…
Consumers’ attitude and behavior towards online music piracy and subscription-based services
Ludovica Cesareo, Alberto PastoreThis paper analyzes consumers’ attitudes and behaviors towards online piracy and their willingness to try subscription-based music services. The objective is to develop and test…
Consumption experience outcomes: satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
Amalia Triantafillidou, George SiomkosThe aim of the present study is to investigate the impact of the different aspects of consumption experience on various post-consumption variables (i.e. satisfaction, nostalgia…
Estimating individual promotional campaign impacts through Bayesian inference
Keith Becker, Jim Sprigg, Alex CosmasThe purpose of this paper is to estimate individual promotional campaign impacts through Bayesian inference. Conventional statistics have worked well for analyzing the impact of…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel