Journal of Consumer Marketing: Volume 15 Issue 1

Household cost effects on purchase timing decisions: do demographics matter?

Previous research has rarely considered purchase acceleration as a measure of consumer deal‐proneness. Also recent studies have found that the effect of demographics either on…

Acculturation and direct purchasing behavior among ethnic groups in the US: implications for business practitioners

Reports on a study to determine the influence of acculturation in Hispanic, Asian and black communities to US customs and practices regarding direct response purchasing behavior…

Symbolic and functional positioning of brands

Some brand strategists have distinguished between symbolic and functional brands, i.e. brands that basically satisfy consumers’ functional or product‐related needs and brands…

Making the decision to move to retirement housing

Factors such as retirement and declining health may trigger older Americans to move into retirement housing. Most mature consumers make this decision in consultation with their…

Free advisory services create an entrepreneurial opportunity

This paper discusses the dualistic characteristics of franchising as a means for aspiring entrepreneurs to enter the business arena with their own start‐up venture. It discusses…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049410058406. When citing the…

Selling Sin: : The Marketing of Socially Unacceptable Products

World Class Merchandising: : Research, Results, and Recommendations

You Will Be Satisfied

A COMMENT ON A REVIEW: International Consumer Behavior: Its Impact on Marketing Strategy Development

The Next Step in Database Marketing

Retailing Triumphs and Blunders: : Victims of Competition in the New Age of Marketing Management

Wise up to Teens: : Insights into Marketing and Advertising to Teenagers

Marketing Japanese Style

Selling the Invisible, a Field Guide to Modern Marketing