Table of contents
Unredeemed gift cards and the problem of not providing customers with value
Dan HorneThe purpose of this paper is to demonstrate how the “money for nothing” attitude about gift card non‐redemption, that pervades retailing, directly conflicts with a customer focus…
Using market information in product development
Helle Alsted Søndergaard, Hanne HarmsenThe need for better links to the market as well as improved internal sharing and use of market information has been stressed as central for market‐oriented product development…
A comparison of younger and older baby boomers: investigating the viability of cohort segmentation
Timothy Reisenwitz, Rajesh IyerThe purpose of the paper is to examine the relationship between two age cohorts within the baby boomer group, younger baby boomers (born between 1956‐1965) and older baby boomers…
Chinese cultural values and gift‐giving behavior
Wang Qian, Mohammed Abdur Razzaque, Kau Ah KengThe purpose of this paper is to report the results of a study undertaken to investigate the gift‐giving behavior of consumers in the People's Republic of China (PRC) during the…
Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps
Mosad Zineldin, Sarah PhilipsonThe purpose of this paper is to verify whether relationship marketing is a new paradigm that has replaced transactional marketing.
Teleshopping adoption by Spanish consumers
Carla Ruiz Mafé, Silvia Sanz BlasThe purpose of this paper is to analyse key drivers of teleshopping adoption.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel