Journal of Consumer Marketing: Volume 38 Issue 6

Different women, different viewpoints: age, traits and women’s reaction to advertisements

Blaine J. Branchik, Tilottama Ghosh Chowdhury, Jennifer Schenk Sacco

This study aims to examine different consumption attitudes between two age-based cohorts of female consumers as it relates to the processing of marketing communications.

A set-theoretic approach to identifying effective configurations ofpromotional attributes

Suntong Qi, Ling Peng, Yu-Jen Chen

Most previous studies have indicated promotional attributes separately (e.g. time pressure, giveaways, price discounts, exclusivity) and found controversial effects. This paper…

Celebrity CEOs’ credibility, image of their brands and consumer materialism

Richard Huaman-Ramirez, Dwight Merunka

This paper aims to model and estimate how celebrity chief executive officers (CEOs) credibility (i.e. expertise, trustworthiness, attractiveness) is related to their brand image…

Salesperson attributes that influence consumer perceptions of sales interactions

J. Ricky Fergurson, John T. Gironda, Maria Petrescu

This paper aims to examine how modern, digital era customers in a business-to-consumer (B2C) setting prioritize salesperson-customer orientation attributes when evaluating their…

The relevance of geographic origin in sustainability challenge: the facets of country ecological image

Sihem Dekhili, Roberta Crouch, Omar El Moussawel

Whilst country-of-origin (COO) effects have been studied extensively since the 1960s, little research has explored these effects with respect to ecological considerations. The…

Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation

Komal Nagar

Moving beyond the concept of congruence between celebrity image and brand image, this study explores a new domain in which to investigate the match-up hypothesis. Specifically…

Aesthetics-based mystery in advertising: the roles of consumers’ high-end product perceptions and the construal level of ad words

Bing Shi

This study aims to focus on whether and furthermore how aesthetics-based mystery affects consumers’ responses toward relevant products.

Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?

Anwar Sadat Shimul, Billy Sung, Ian Phau

This study aims to investigate how luxury brand attachment (LBA) and perceived envy may influence schadenfreude. In addition, the moderating influence of consumers’ need for…

Impact of perceived interactivity and perceived value on mobile app stickiness: an emerging economy perspective

Santosh Nandi, Madhavi Latha Nandi, Varsha Khandker

The purpose of this paper is to ascertain the determinants of mobile app stickiness (MASS) in emerging economies.