Journal of Consumer Marketing: Volume 32 Issue 2

Subject:

Table of contents

Impact of consumers’ effort investments on buying decisions

Vishal Lala, Goutam Chakraborty

This study aims to explore the effect of amount of effort invested by consumers toward the purchase of a product on the amount they will spend on the product. Authors…

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3039

The effects of second screen use on sponsor brand awareness: a dual coding theory perspective

Jonathan A. Jensen, Patrick Walsh, Joe Cobbs, Brian A. Turner

The purpose of this paper is to investigate how simultaneous use of devices such as personal computers, tablets and smartphones impacts the sponsors that receive brand…

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3997

A closer look into the materialism construct: the antecedents and consequences of materialism and its three facets

Sigal Segev, Aviv Shoham, Yossi Gavish

This study aims to unbundle the materialism construct into its three facets – centrality, success and happiness – to provide a fine-grained model that delineates the…

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2895

From trait to state: understanding privacy concerns

Jennifer Fries Taylor, Jodie Ferguson, Pamela Scholder Ellen

The purpose of this paper is to advance our understanding of how information privacy concerns are derived from the combination effects of individual traits, compound…

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2194

The influence of marketing on consumption behavior at the bottom of the pyramid

Anand Kumar Jaiswal, Shruti Gupta

This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid (BOP) population. The objective of the study is…

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5473
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Cover of Journal of Consumer Marketing

ISSN:

0736-3761

Online date, start – end:

1984

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Reetika Gupta