Table of contents
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Michel Laroche, Marcelo Vinhal Nepomuceno, Marie‐Odile RichardIntangibility has long been studied in marketing, especially its physical aspect. This paper seeks to verify whether a branding strategy is efficient in reducing the risk…
Creating technology‐based merchandising ideas for hair coloring through weak signals, concept optimization and mind‐set segmentation
Gillie Gabay, Laurent Flores, Howard Moskowitz, Andrea MaierThe purpose of this paper is to demonstrate a concept‐response segmentation used to identify different customer “mind‐sets”. Based on this segmentation, in a merchandising…
Translating barriers into potential improvements: the case of new healthy seafood product development
Themistoklis Altintzoglou, Karina Birch Hansen, Thora Valsdottir, Jon Øyvind Odland, Emilía Martinsdóttir, Karen Brunsø, Joop LutenThe aim of this study is to explore potential barriers to seafood consumption by young adults and the parents of young children. Knowledge of these barriers will be used to assist…
The importance of brand equity on purchasing consumer durables: an analysis of home air‐conditioning systems
Victoria Seitz, Nabil Razzouk, David Michael WellsThe purpose of this study is to show manufacturers and dealers of residential air‐conditioning systems how to raise the equity of their brands, enabling them to sell more premium…
Context specificity in use of price information sources
Ramaprasad Unni, D L.P., Deepa PillaiThe purpose of this research is to examine whether there are differences in use of price sources in online and offline shopping contexts, and the effect of time spent online on…
Product gender perceptions and antecedents of product gender congruence
Douglas L. Fugate, Joanna PhillipsThe purpose of this paper is to replicate and extend earlier work on product gender perceptions.
Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping services
Kiseol YangThe purpose of this study is to examine critical determinants of US consumers' intentions to use mobile shopping services and to provide implications for retailers and mobile…
Product attachment and satisfaction: understanding consumers' post‐purchase behavior
Ruth Mugge, Hendrik N.J. Schifferstein, Jan P.L. SchoormansPast research on consumers' post‐purchase behavior has focused on understanding satisfaction. However, the consumer‐product relationship is much broader. This paper aims to deal…
The cause manifesto
Rick Ferguson, Sharon M. GoldmanThis paper seeks to encourage loyalty marketers to embrace cause‐related marketing.
Letters to my late dog: who's watching information quality?
Dan HorneThe outcomes of data‐driven marketing are presumed to be superior but those outcomes are partly dependent on data inputs that are accurate. This paper sets out to highlight…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel