Table of contents - Economic development and consumer marketing in contemporary China: special issue
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Tao (Tony) Gao, Fareena Sultan, Andrew J. RohmThe purpose of this paper is to examine factors affecting consumers' acceptance of mobile marketing in China.
An experimental investigation of the role of face in service failure and recovery encounters
Jiangang Du, Xiucheng Fan, Tianjun FengThe concept of face has been deeply embedded in Chinese culture. This paper aims to examine the role of face in service failure and recovery encounters, and to explore the factors…
Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers
Laszlo Jozsa, Andrea Insch, Jayne Krisjanous, Kim‐Shyan FamThis paper aims to examine metropolitan Chinese Generation Xers' attitude toward advertising and to determine whether the ranking for ad likeability and dislikeability attributes…
Moderating effect of cultural values on decision making of gift‐giving from a perspective of self‐congruity theory: an empirical study from Chinese context
ShiXiong Liu, YanXiong Lu, QiuPing Liang, ErYue WeiThe purpose of this paper is to report the results of a study undertaken to investigate the effect of Chinese traditional cultural values on the gift‐giving behavior of consumers…
Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers
Yanqun He, Deqiang Zou, Liyin JinThe objective of this paper is to investigate the lifestyles of contemporary Chinese affluent consumers and their influences on a number of consumption variables such as brand…
An empirical study on the decision‐making styles of the Chinese peasant consumers
Li Baoku, Zhai Cuixia, Bao WeiminThis paper aims to determine Chinese peasant consumers' decision‐making styles.
Chinese glocalization – a study of intergenerational residence in urban China
Shengdong Lin, Xue KeThis paper aims to explore the way in which Chinese consumers integrate both global culture and local culture through the change of intergenerational residence in urban China.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel