Table of contents
The de‐marketing of smokeless tobacco for harm reduction
Michael L. CapellaThe aim of this paper is to examine the confusion and misperceptions regarding the actual risk involved in smokeless tobacco use as an alternative nicotine delivery option for…
Measuring consumer satisfaction with consumer protection agencies: some insights from Saudi Arabia
Salem M. Al‐Ghamdi, M. Sadiq Sohail, Abdulaziz Al‐KhaldiThe purpose of this paper is to examine the role of consumer protection agencies. In the light of growing importance of consumerism in developing countries, the paper measures the…
An inquiry into the factors that impact on consumer appreciation of a board game
Alain d'Astous, Karine GagnonBoard games such as Monopoly and Scrabble enjoy a great deal of popularity among players of all ages. The objective of this study was to identify the characteristics of board…
Exploring consumer lying in information‐based exchanges
Daniel R. Horne, Patricia A. Norberg, A. Cemal EkinThe purpose of this paper is to report the findings of two studies that explored consumer misrepresentation (lying) during personal information disclosure in a commercial context…
Consumer attitudes and behaviors associated with direct‐to‐consumer prescription drug marketing
Michael Friedman, James GouldThis article seeks to examine attitudes about direct‐to‐consumer advertising (DTCA) of prescription drugs to final users (referred to as consumers in this paper).
Choosing the right tools for your relationship banking strategy
Rick Ferguson, Kelly HlavinkaThis paper aims to examine the banking industry's expanding use of loyalty marketing programs to build profitable relationships with customers. Banks' relationship‐building…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel