Journal of Consumer Marketing: Volume 8 Issue 3

Subject:

Table of contents

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049110035558. When citing the…

296

Cause marketing: a new direction in the marketing of corporate responsibility

Scott M. Smith, David S. Alcorn

Reports on recent marketing strategies that simultaneouslydemonstrate a sense of social responsibility and satisfies shareholders′demands for increased profits and market share…

3417

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002747. When citing the…

108

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002749. When citing the…

109

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002529. When citing the…

Company study: managing mature markets

Michael J. Paxton

Examines the value of mature brands. Argues that managing maturebrands is an ongoing process of birth or revitalisation of establishedbrands. Illustrates this by looking at a line…

Cover of Journal of Consumer Marketing

ISSN:

0736-3761

Online date, start – end:

1984

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Neel Das
  • Mujde Yuksel