Journal of Consumer Marketing: Volume 4 Issue 1

Subject:

Table of contents

ANTICIPATING COMPETITIVE REACTION: MARKETING STRATEGY IN THE 1980s

Robert A. Lynn

The main focus of marketing strategists is increasingly aimed toward coping with competition, despite continuing challenges in markets themselves. Competition is a key factor that…

SELF‐CONCEPT AND IMAGE CONGRUENCE: SOME RESEARCH AND MANAGERIAL IMPLICATIONS

Sak Onkvisit, John Shaw

Self‐concept, despite its marketing relevance, has been overshadowed by other psychological concepts. The self‐concept is, however, significant and relevant to the study of…

8016

PERCEPTION OF CHILDREN'S INFLUENCE ON FAMILY DECISION PROCESSES

William R. Swinyard, Cheng Peng Sim

While several studies have examined the roles of husbands and wives in making decisions about products, few have examined the impact of children. This article reports the results…

1586

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024707. When citing the article, please…

194

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024706. When citing the article, please…

407

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024710. When citing the article, please…

227

MARKETING JOURNALS READERSHIP STUDY

Gary L. Clark, Peter F. Kaminski

Introduction How thoroughly do practitioners read marketing journals? For most marketing journals, practitioner subscribers represent the largest and therefore the most important…

PRESEARCH DECISION MAKING IN CONSUMER DURABLE PURCHASES

Girish Punj

The purpose of this research is to (1) examine the relationship between pre‐search decision making and external information seeking in consumer durable purchases and (2) to…

1528
Cover of Journal of Consumer Marketing

ISSN:

0736-3761

Online date, start – end:

1984

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Neel Das
  • Mujde Yuksel