Journal of Consumer Marketing: Volume 32 Issue 1

An investigation of the effects of product recalls on brand commitment and purchase intention

Kyung-Ah Byun, Mayukh Dass

– The purpose of this study is to examine how product recalls affect brand commitment and post-recall purchase intention.

The impact of choice on co-produced customer value creation and satisfaction

Jason Flores, Arturo Z. Vasquez-Parraga

This study’s aim is to investigate whether offering a co-production opportunity as a choice or as the only means of service rendering influences customer value creation and…

Felt discrimination increases offensiveness of stereotyped out-group depictions

Roland L Leak, Omar P Woodham, George W Stone

This paper aims to investigate the effects of minorities’ who experienced discrimination on perceptions of offensiveness tied to brand imagery that stereotypically depicts other…

The impact of consumer resistance to brand substitution on brand relationship

Raluca Mogos Descotes, Véronique Pauwels-Delassus

The purpose of this research is to propose and test a model that aims to identify key determinants which could alleviate the loss of brand trust and loyalty caused by brand name…

The effects of adjacent competitors and promotion on brand sales

Astrid Lei Keel, Daniel Padgett

This paper aims to examine the potential for adjacent brands to influence sales of a focal brand. Specifically, this paper examines whether the type of adjacent brand (market…

Executive summary of "An investigation of the effects of product recalls on brand commitment and purchase intention"

Executive summary of "The impact of consumer resistance to brand substitution on brand relationship"

Executive summary of "The impact of choice on co-produced customer value creation and satisfaction"

Executive summary of "Felt discrimination increases offensiveness of stereotyped out-group depictions"

Executive summary of "The effects of adjacent competitors and promotion on brand sales"