Journal of Consumer Marketing: Volume 39 Issue 2

Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation

James Robert Blair, Prachi Gala, Matthew Lunde

This study aims to investigate the consumer behavior of the Dark Triad (DT) personality traits. It investigates the sequential mediating role of consumer self-confidence and…

Development of a brand community engagement model: a service-dominant logic perspective

Kai Haverila, Matti Haverila, Caitlin McLaughlin

The purpose of this paper is to develop a model that examines motives as antecedents and consequences of brand community engagement (BCE) based on the recent service-dominant…

Investigating combined effect of WOM and eWOM: role of message valence

ShabbirHusain R.V., Sanjeev Varshney

The purpose of this study was to investigate consumer preference formation in presence of reviews coming from traditional and electronic word of mouth (eWOM) under different…

Expatriate’s food adaptation: when does acculturation elicit social identification vs differentiation?

Dario Miocevic, Antonija Kvasina, Biljana Crnjak-Karanovic

Extant literature informs that expatriates develop a natural inclination towards host country food with increased acculturation. However, this study argues that expatriates might…

Dual-process model for the influence of taxes and fees inclusion on price perceptions

Sudipta Mukherjee

This research aims to study whether consumers differ in their attitudes toward equivalent prices that include vs exclude taxes and fees. In addition, this research will study…

Is more really better for in-store experience? A psychophysiological experiment on sensory modalities

Van Chien Duong, Emma Regolini, Billy Sung, Min Teah, Siobhan Hatton-Jones

The purpose of this study is to understand whether increasing the number of sensory modalities being stimulated impacts consumers’ in-store emotional responses (i.e. in-store…

Can reviews predict reviewers’ numerical ratings? The underlying mechanisms of customers’ decisions to rate products using Latent Dirichlet Allocation (LDA)

Atieh Poushneh, Reza Rajabi

Two valuable pieces of information – reviews and their corresponding numerical ratings – are accessible to potential customers before they make a purchasing decision. An extensive…

Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction

Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga

The purpose of this study is to examine the role of interaction-based features of social media reviewing channels and vloggers’ self-disclosure in consumers’ parasocial…