Table of contents
Extrinsic cues and perceived risk: the influence of consumption situation
Claudio AquevequeThis paper aims to investigate the influence of consumption situation on the use of extrinsic cues, such as price and expert opinion, in the assessment of different types of risk…
The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan
Long‐Yi Lin, Chun‐Shuo ChenThe main purpose of this study is to explore the influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decision.
Word of mouth, brand loyalty, acculturation and the American Jewish consumer
Jeffrey Steven PodoshenThe intent of this article is to explore if there is a difference between American Jewish consumers and American non‐Jewish consumers in the use of word of mouth and brand loyalty…
Christmas gift giving involvement
Peter ClarkeThe act of giving a gift at Christmas is a form of consumption that invokes different levels of involvement. The purpose of this paper is to explore and measure involvement in…
Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy
Rick Ferguson, Kelly HlavinkaThis paper seeks to examine three evolutionary trends that are pushing the boundaries of loyalty marketing in 2006 and beyond. These trends incorporate the power of networks, the…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel