Table of contents
The influence of parental styles on children's consumption
Joseph Z. Wisenblit, Randi Priluck, Stephen F. PirogThis study aims to examine parental styles based on levels of nurturing and authoritarianism to determine mothers' awareness of children's media exposure, likelihood of setting…
Consumers' attitudes toward advertising by medical professionals
Kara Chan, Lennon Tsang, Vivienne LeungThe study aims to investigate consumers' attitudes toward advertising by medical professionals, and how the attitudes vary among different demographic groups.
The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food
Yanfeng Zhou, John Thøgersen, Yajing Ruan, Guang HuangThis article aims to study the role of personal values as moderators of the antecedents of consumers' “green” buying intentions in the context of Chinese consumers' inclination to…
Comparative advertising: citing or not the leading brand and its price
Christian Dianoux, Jean‐Luc Herrmann, Helen ZeitounThe purpose of this research is to examine the influence of direct comparative advertising on brand information processing and purchase intentions compared with that of indirect…
The critical role of marketer's information provision in temporal changes of expectations and attitudes
Hong‐Youl Ha, J. Denise John, Joby John, Nam‐Yun KimThis study aims to examine the changes in expectations and attitudes toward a brand over time. Furthermore, since consumers are able to change their previous judgments with…
An evolutionary explanation for shopping behavior
Gerard Prendergast, Choi Ching LamThe purpose of this study is to describe the shopping experiences of males and females. The central research question is: what does shopping mean for males and females? The…
Prior consumer satisfaction and alliance encounter satisfaction attributions
Ning Li, William H. MurphyBuilt upon brand attitude literature, particularly the cognitive dissonance theory and contrast theory, the authors' conceptual framework aims to explain how prior consumer…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel