Table of contents
Misplaced marketing: New mutual funds: misplaced marketing through consumer misdirection
Thomas A. FeuerbornUncovers some of the misplaced marketing techniques of investment companies. Suggests that because the most valuable marketing tool for a new mutual fund is a strong performance…
Consumer tradeoffs in on‐line textbook purchasing
James A. Talaga, Louis A. TucciNew forms of retailing present different pricing challenges. The selling of college textbooks over the Internet represents an ideal case study of the different elements that enter…
The impact of consumer environments on consumption patterns of children from disparate socioeconomic backgrounds
Christine Page, Nancy RidgwayPast consumer socialization research suggests that differences in the consumption patterns of children from dissimilar socioeconomic backgrounds can be attributed to differences…
Gaining competitive advantage through customer value oriented management
Frank Huber, Andreas Herrmann, Robert E. MorganWithin the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this…
Recognizing cross‐cultural differences in consumer complaint behavior and intentions: an empirical examination
Raymond R. Liu, Peter McClureUnderstanding consumer dissatisfaction and its outcomes, a focus of consumer complaint behavior (CCB) research, has become a critical factor for business firms pursuing market…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel