Journal of Consumer Marketing: Volume 16 Issue 3

Misplaced marketing commentary: Ethics in advertising: a report from the Pontifical Council for Social Communications

John P. Foley

Summarises a report from the Pontifical Council for Social Communications on the state of ethics in advertising worldwide. Begins with the assertion that advertising profoundly…

Motivating moral corporate behavior

Geoffrey P. Lantos

Although companies are institutionalizing ethics, ethical infractions continue unceasingly, causing questions as to where ethical emphasis is going awry. Suggests that…

The ethics of negative options: the case of US West Communications

Richard C. Leventhal

Many corporations that engage in direct marketing have been more sensitized to the concept of ethics in marketing than in years past. The marketing manager must be capable of…

Ethical issues across cultures: managing the differing perspectives of China and the USA

Dennis A. Pitta, Hung‐Gay Fung, Steven Isberg

US marketers know the US standard of ethics. However, that standard can lead to ethical conflict when Americans encounter the emerging market giant, China. As smaller US companies…

A cross‐cultural study of consumer perceptions about marketing ethics

Anusorn Singhapakdi, Mohammed Y.A. Rawwas, Janet K. Marta, Mohd Ismail Ahmed

Given the ever‐increasing globalization of economies, growing numbers of marketing firms are expecting more of their profits to be derived from international sales. Global…

Consumer misbehavior: why people buy illicit goods

Nancy D. Albers‐Miller

Trade in contraband amounts to billions of dollars each year, and yet the buyers of these products are still a mystery. The purpose of this study was to model the decision to…

Attitudes towards offensive advertising: an Australian study

David S. Waller

As society becomes more complex, as we become more aware of the harmful effects of some products and as agencies try to become more creative to “cut through the clutter” to gain…