Table of contents
How excessive restrictions on signage backfire
Charles R. TaylorThe aim of this paper is to explore the impact of efforts by some municipalities to place various restrictions on on‐premise signs and to examine the impact of strict regulations…
The three “big issues” for older supermarket shoppers
Simone Pettigrew, Katherine Mizerski, Robert DonovanThe senior market is becoming more attractive as older consumers come to comprise a greater proportion of the population and control a greater proportion of national assets. The…
Trust‐based commitment: multidimensional consumer‐brand relationships
Jeff Hess, John StoryTo propose and test a multi‐dimensional model of relationship commitment defined by personal and functional connections which are, in turn, driven by trust and satisfaction.
Information sources for thrift shopping: is there a “thrift maven”?
Tim Christiansen, David J. SnepengerThrift shopping (the buying of previously owned products) provides products and shopping pleasure for consumers of all economic levels, however, little is known about how…
Loyalty program planning and analytics
Andrew BanasiewiczThe paper aims to review and critique the current state of loyalty program planning and analytics, highlighting a number of process and methodological deficiencies.
Purchasing pirated software: an initial examination of Chinese consumers
Fang Wang, Hongxia Zhang, Hengjia Zang, Ming OuyangTo analyze Chinese consumers in purchasing pirated software; to establish and empirically validate a model for analyzing consumers in software piracy; and to help software…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel