Table of contents
Who are the locavores?
John L. Stanton, James B. Wiley, Ferdinand F. WirthThis research aims to develop a behaviorally based definition of “locavores”, i.e. a segment of a population that purchases locally grown produce. It describes the locavore…
Marketing travel services to senior consumers
Delphine Le Serre, Corinne ChevalierThe purpose of this study is to identify the profiles of current senior travelers using accurate segmentation criteria based on ageing and behavioral tourism variables, shown to…
Giving and getting gift cards
Erhard K. Valentin, Anthony T. AllredThe reported study was designed to provide insight into gift cards as gifts and their place among gifts of cash and goods. It also was designed to identify promising avenues for…
Measuring psychographics to assess purchase intention and willingness to pay
Nelson Barber, Pei‐Jou Kuo, Melissa Bishop, Raymond GoodmanMarketing managers routinely use purchase intentions data to make strategic decisions concerning both new and existing products and the marketing programs that support them. Yet…
The price‐category effect and the formation of customer value of high‐tech products
Juha Munnukka, Pentti JärviThis study aims to explore: first, the formation of the customer value of high‐tech consumer products through application of intrinsic and extrinsic cues of product quality; and…
Age‐related reactions to a product harm crisis
David H. Silvera, Tracy Meyer, Daniel LauferThis article aims to examine differences between older and younger consumers in their reactions to a product harm crisis. Research suggests that motivational and cognitive changes…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel