Table of contents
Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context
Jihye Park, Sharron J. LennonThe purpose of this study is to examine the effect of psychological traits and shopping environmental factors on impulse buying tendency via television shopping programs and to…
Assessing new product potential in an international context: lessons learned in Thailand
Christine Vallaster, Susanna HasenöhrlSets out to report on lessons learned by carrying out a concept test in Thailand. Where appropriate, aims to compare the adopted approach with the “regular” way by which the…
Children and media in China: an urban‐rural comparison study
Kara Chan, James U. McNealThe current study aims to examine how media ownership, media usage and attention to advertising vary among urban and rural children in Mainland China and also to collect…
Making the transition to retirement: appraisals, post‐transition lifestyle, and changes in consumption patterns
Christopher D. Hopkins, Catherine A. Roster, Charles M. WoodThis research proposes to examine how the retirement experience in the USA is cultivated via the appraisal process and reflected in post‐retirement lifestyle postures and…
Consumer perceptions of product packaging
Olga Ampuero, Natalia VilaThis paper seeks to discuss the need to understand consumer perceptions in order to correctly design product packing and to achieve the desired position in the minds of consumers.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel