Table of contents
Marketing medical implants: new challenges and concerns
Michael Mackert, Tracie HarrisonThe paper seeks to raise awareness of the issues surrounding marketing of medically implanted devices, a logical extension of issues now debated on direct‐to‐consumer…
Communicating healthy eating to adolescents
Kara Chan, Gerard Prendergast, Alice Grønhøj, Tino Bech‐LarsenThis study aims to explore perceptions of healthy/unhealthy eating, and perceptions of various socializing agents encouraging healthy eating, amongst Chinese adolescents.
Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
Ian Phau, Min TeahThis paper sets out to examine how social and personality factors influence Chinese consumers' attitudes towards counterfeits of luxury brands and how these two sets of variables…
Two dimensions of attribute importance
Russell Smith, Brant DeppaThis study aims to consider how the consumer ascribes importance to attributes that define a given product or service consumption experience relative to the extent that they…
Increasing elder consumer interactions with information technology
Michelle Hough, Andrzej KobylanskiAdvances in health care are enabling individuals to live longer, healthier lives. Although the use of information technology can improve the quality of life for the elderly, many…
Shopping for loyalty: an executive's wish list
Bruce KerrThe purpose of this paper is to present a blueprint for loyalty strategy development, and to inform the reader of the basic and not so basic elements that should be considered by…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel