Table of contents - Special Issue: The first decade: emerging issues of the twenty‐first century in consumer marketing
Guest Editors: David Fortin, Mark Uncles
The first decade: emerging issues of the twenty‐first century in consumer marketing
David Fortin, Mark UnclesAs one rewinds the clock to the early days of the twenty‐first century, it can be quite surprising to realise how much the consumer landscape has changed from what it is today…
Rationalisation as delusion: pictorial health warnings and tobacco industry arguments
Janet Hoek, Philip Gendall, Jordan LouviereThe tobacco industry consistently opposes measures that would limit their marketing, but provides little empirical evidence to support its position. This paper aims to test claims…
Against medical advice: the anti‐consumption of vaccines
Michael S.W. Lee, Mike MaleThe purpose of this paper is to discuss the main reasons driving the anti‐vaccination movement (AVM) and relate similarities and differences of the AVM with the anti‐consumption…
Interactive or reactive? Marketing with Twitter
Suzan Burton, Alena SobolevaDespite rapid growth in organizational use of Twitter, there is little theoretical or empirical research examining how different organisations use Twitter. This paper aims to…
Creative consumers: awareness, attitude and action
Pierre Berthon, Colin Campbell, Leyland Pitt, Ian McCarthyThis paper aims to report on the construction of a scale to measure a firm's stance towards creative consumers; that is, customers who adapt, modify or transform a proprietary…
Fairly sold? Adding value with fair trade coffee in cafes
Andrew Murphy, Ben Jenner‐LeuthartThe presence of fair trade coffee in cafés may help in strategic positioning and market differentiation. This paper aims to explore the extent to which this is evident for caf…
Phonetic symbolism and children's brand name preferences
Stacey Baxter, Tina M. LowreyChildren are bombarded by branded communication every day. The purpose of this paper is to investigate the role that particular linguistic devices play in communication, and…
Managing web site performance taking account of the contingency role of branding in multi‐channel retailing
Jamie Carlson, Aron O'CassThe paper aims to examine the role of service branding and web site performances in a multi‐channel retail context by studying consumers who have on‐going relationships with…
Retail attributes' differential effects on utilitarian versus hedonic shopping value
Svein Ottar Olsen, Kåre SkallerudThis study aims to examine grocery shoppers' beliefs about store attributes as antecedents to shopping value by exploring whether dimensions of store attribute beliefs have…
On becoming a culturally plural consumer
K. Sankaran, Catherine DemangeotThis paper aims to examine consumption behavior to understand how individuals become culturally plural consumers through exploratory research conducted in one of the world's most…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel