Table of contents
Misplaced marketing – Dangers for misplaced tobacco marketing in Eastern Europe
Andrew TownsendAsserts that tobacco companies are using unscrupulous marketing methods to sell cigarettes in Eastern Europe. As the Western market has stagnated, this area of the world is…
US‐Chilean mirrors: shoppers in two countries
J.A.F. Nicholls, Fuan Li, Tomislav Mandokovic, Sydney Roslow, Carl J. KranendonkCompares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and foremost, by purchase; in contrast, consumers in the USA…
An empirical validation of a loyalty model based on expectation disconfirmation
Sung‐Joon Yoon, Joo‐Ho KimInvestigates the concept of maker loyalty as it applies to the automobile market in Korea. The study has three major objectives: first, it examines the effects of expectation…
Hispanics and direct marketing advertising
Pradeep K. Korgaonkar, Eric J. Karson, Daulatram LundInvestigates the purchase behavior, attitudes, and beliefs of Hispanic consumers toward direct marketing advertising. As both direct marketing advertising (DMA) and the size of…
Who owns the online consumer?
Paul R. PrabhakerPowerful emerging technologies, fierce competition in the marketplace, more sophisticated consumers and the relentless drive for higher corporate earnings are at the root of…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel