Journal of Research in Marketing and Entrepreneurship
Issue(s) available: 37 – From Volume: 1 Issue: 1, to Volume: 21 Issue: 2
Category:
Marketing
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Volume 15
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Issue 2 2013
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Issue 1 2013 Research at the Entrepreneurship and Marketing Interface Contemporary Issues in Global Economies
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Issue 1 1999
Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight
Prince Dubey, Naval Bajpai, Sanjay Guha, Kushagra KulshreshthaEntrepreneurial marketing is a hybrid concept of entrepreneurship and marketing defining business for future challenges. This study aims to examine the following two…
QiaoLinx Inc.: assisting Canadian firms build successful business relationships in China
Prescott C. Ensign, Maria ScopellitiThis paper aims to present the challenges faced by a small startup as entrepreneurship and marketing intersect to influence the success or failure of the venture. The…
Unravelling the unarticulated: SME managers and the role of tacit expertise in marketing
Barry Ardley, Sanngarri NaikarThe purpose of this paper is to understand the role played by tacit knowledge in marketing decision making in small and medium-sized enterprises (SMEs) and to extrapolate…
Software entrepreneurs’ competencies based on business growth
Iman Sudirman, Joko Siswanto, Atya Nur AishaThis study aims to identify the competencies of small- and medium-sized enterprises’ (SMEs) entrepreneurs in the software sector and the perceived level of attainment in…
What really matters for startups in luxury: entrepreneurial luxury excellence
Elena Ehrensperger, Daria Erkhova, Aparna Yadavalli, Harley KrohmerThe purpose of this paper is to identify luxury-specific entrepreneurial success factors that, in addition to the well-established general success factors of startups…
The effects of need for cognition, gender, risk preferences and marketing education on entrepreneurial intentions
Hooman EstelamiEntrepreneurial aspirations are essential to the creation and survival of many businesses and to the economic development of nations. Understanding the drivers of…
Explorative and exploitative strategies and export performance: The moderating effects of entrepreneurial orientation
Saba KhalidThis study aims to examine the moderating effects of entrepreneurial orientation (EO) on the relationship of exploitation and exploration strategies with export…
Empowering Jordanian women through entrepreneurship
Muntaha BanihaniA strong correlation has been found across several countries between women’s positions in society and economic development, suggesting that there is a relationship between…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Zubin Sethna
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