Journal of Research in Marketing and Entrepreneurship
Issue(s) available: 45 – From Volume: 1 Issue: 1, to Volume: 25 Issue: 2
The impact of marketing modification on the performance of food processing SMEs in Ghana
Kwabena Abrokwah-Larbi, Yaw Awuku-LarbiThe purpose of this study is to empirically examine the effect of marketing modification on business performance from the perspective of marketing capabilities theory.
Development and validation of an individual entrepreneurial potential new measurement scale
Akilimali Ndatabaye Ephrem, McEdward MurimbikaAs good as existing measurements of entrepreneurial potential (EP) may appear in the literature, they are fragmented, suffer from the lack of theory integration and clarity, are…
A systematic literature review of startup survival and future research agenda
Mohd Azeem, Ashu KhannaThis paper aims to provide a brief review of the work on startup survival and a conceptual framework of factors influencing a startup firm’s survival. In addition, it lists…
Analysing the decision approach of the SME entrepreneurs relating to internationalisation of firms: the study of Kenyan SME entrepreneurs
Md. Noor Un Nabi, Benjamin Nyaoro, Fatema Tuj ZohoraThe purpose of this study is to analyse the internationalisation decision-making process using causation and effectuation.
Are social chameleons prone to entrepreneurship?
Saïd Aboubaker EttisPeople differ in the extent to which they dispositionally monitor their projected images, expressive behavior and self-presentation according to the contingencies of the…
Entrepreneurial orientation and SMEs performance in an emerging economy: the mediating role of absorptive capacity
Mohammed Awad Alshahrani, Mohammad Asif SalamThe purpose of this paper is to investigate the relationship between entrepreneurial orientation (EO) and firm performance (FP) through the mediating role of absorptive capacity…
A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions
Tayyab Amjad, Michael M. Dent, Nur Naha Abu MansorThe entrepreneurial marketing (EM) literature has grown rapidly during the last decade, yet much is left undiscovered. This paper aims to conduct a bibliometric analysis and text…
Positioning in SMEs: entrepreneurs’ perceptions and strategies
Peter Fluhrer, Taiga BrahmThe concept of positioning is fundamental to how a company approaches and succeeds in a market. Despite a growing body of literature on positioning, existing research has focused…
Role of entrepreneurial resilience in SMEs to promote marketing and entrepreneurship amid Covid19 challenges
Mallika Devi Pathak, Brajaballav Kar, Rashmi Ranjan Panigrahi, Avinash K. ShrivastavaResilient firms are more likely to survive crisis. This paper aims to investigate the resilient behavior displayed by small and medium enterprise (SME) owners in the pandemic…
Linking marketing imperfections to sustainable entrepreneurial prospects and sustainability: the case of Indian medicinal and aromatic plants businesses
Pramod ChandraDrawing on the extant literature that suggests marketing imperfections are an opportunity to create and establish a foundation for sustainable entrepreneurial prospects and…
Socio-cultural elements of the Marwari business community in India
Nihar Amoncar, Paul Agu Igwe, Nnamdi MadichieThe purpose of this study is to explore the elements of the Marwari business community’s sociocultural context, which influence entrepreneurial behaviour. The entrepreneurial…
Customer development-product development dilemmas in startup firms: a qualitative investigation into founder's involvement
Dale T. Eesley, Yukti Sharma, Ramendra Singh, Birud SindhavEntrepreneurship literature recognizes the founder’s involvement as a salient factor in determining the success of startups. Nevertheless, its role in conjunction with the…
Firm selection for government venture capital funding to youth tech-based startups
Lalit SharmaThe purpose of the study is to review and understand firm selection mechanism involved in government venture capital (GVC) funding and identify key factors influencing selection…
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Mohammad Iqbal, Mukhammad Kholid Mawardi, Brillyanes Sanawiri, Rizal Alfisyahr, Ina SyarifahThis study aims to investigate the ways that human capital influences the strategic orientation variables entrepreneurial orientation (EO) and market orientation (MO), which…
The power of language to influence people: Mary Kay Ash the entrepreneur
Victoria Crittenden, William CrittendenAs a business executive and philanthropist, Mary Kay Ash is legendary as a glass-ceiling breaker. With the belief that Mary Kay Ash is both modern and relevant, while…
Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment
Uttam Chakraborty, Santosh Kumar BiswalThe use of social media is becoming increasingly important for entrepreneurial marketing as a way to gain psychological empowerment through female entrepreneurship. The…
Assessing the notion of art as a product: entrepreneurial marketing insights from the visual arts
Ian Fillis, Kim Lehman, Mark WickhamThe purpose of this paper is to assess the notion of art as a product. This paper develops a detailed understanding of how established visual artists engage with the notion in…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones
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