Journal of Research in Marketing and Entrepreneurship
Issue(s) available: 48 – From Volume: 1 Issue: 1, to Volume: 26 Issue: 2
Navigating start-ups: a qualitative exploration of causal and effectual decision-making in entrepreneurial marketing
Luca A. Breit, Christine K. VolkmannThis study aims to enrich the field of entrepreneurial marketing (EM) by examining decision-making processes in the unique context of start-up ventures. To do so, it extends…
It’s not just “who” you know, but “how” you know them: how social and commercial relationships differentially influence customer discounts
Bryan Johnson, William T. RossThe purpose of this study is to contribute to previous research on customer relationships by quantitatively examining differences in the monetary benefits obtained by consumers…
Entrepreneurial marketing strategies, resources and social disadvantage: exploring the role of resources and minority status among US agrofood enterprises
Jason Scott Entsminger, Lucy McGowanThis paper aims to investigate associations between firm resources and reliance on entrepreneurial marketing (EM) channels among agrofood ventures. It accounts for agropreneur…
Integrating of FDI, institutions, ICT and logistics for promoting domestic entrepreneurship: evidence from fsQCA
Tien Dung Luu, Thuy Tien Huynh, Tuan Thanh PhungThis paper aims to assess the relationships between foreign direct investment (FDI) and domestic entrepreneurship (DE) with the moderating role of formal institutions (FI)…
Female entrepreneurship and entrepreneurial ecosystems
Dana F. KakeeshThis study aims to delve into the lived experiences, challenges and visions of women entrepreneurs in Jordan, placing a magnifying glass on those spearheading or co-pioneering…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones