Journal of Research in Marketing and Entrepreneurship
Issue(s) available: 49 – From Volume: 1 Issue: 1, to Volume: 26 Issue: 3
Female entrepreneurial support requirements: post pandemic ecosystems in India
Bhairab Chandra Patra, Usha LenkaThe corona virus outbreak has affected the entrepreneurial ecosystem adversely. This in particular has impacted on females. This study aims to identify the factors affecting the…
The role of SME’s owner-manager decision-making styles in marketing strategies and organizational performance
Kelly Mara Seronato, Tomás Sparano MartinsAlthough studies have analyzed individual factors and their impact on marketing strategies and organizational performance, little is known about the owner-manager’s…
Resource mobilization and technology adoption by small firms to co-create opportunities in uncertain environments
Masoud Karami, Mokter Hossain, Arto Ojala, Nikan MehraraResource mobilization and technology adoption by small firms are mainly studied separately, although considering them together is crucial for understanding how resources are…
The strategic role of entrepreneurial computer engineers in shaping innovation ecosystems: innovation engineering
Amir Ardeshir, Mehdi Sharifi Khobdeh, Ian Fillis, Hossein EghbaliThis paper investigates the critical role of entrepreneurial computer engineers in driving innovation and accelerating economic growth through the creation of technological…
Building sales through connections: how network capabilities and tie strength foster entrepreneurial marketing
Gersson Torres, Sandra Patricia Rojas-Berrio, Veronica Duque-Uribe, Sebastian RobledoThe purpose of this study is to delve into the intricate relationship between network capabilities (NCs), entrepreneurial marketing (EM) and sales performance (SP), with a…
Incubating innovation: the role of incubators in supporting business model innovation
Sjard Braun, Mari SuorantaThe role of incubators in promoting startup growth has received close research attention, but the findings paint a conflicting picture. This study aims to reduce the ambiguity…
Microentrepreneurs in the gig economy: who they are, what they do, and why they do it
Robert A. Peterson, Victoria CrittendenGig microentrepreneurs are individuals who have embraced short-term gigs as an entrepreneurial agency for both financial and social livelihood. Based on surveys in 2020 and 2023…
Exploring how South African handicraft entrepreneurs can use self-schema and brand love to foster positive word-of-mouth from customers
Stefanie Wilhelmina Kuhn, Liezl-Marié van der WesthuizenHandicraft entrepreneurs often lack the marketing funding needed to achieve brand awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can bridge…
Prototypically small: an exploration of consumers’ small business prototypes
Michael Ryan JenkinsAs consumers interact with various small businesses, they develop a mental image, called a prototype, to represent what small businesses are as a generalized, conceptual category…
Navigating start-ups: a qualitative exploration of causal and effectual decision-making in entrepreneurial marketing
Luca A. Breit, Christine K. VolkmannThis study aims to enrich the field of entrepreneurial marketing (EM) by examining decision-making processes in the unique context of start-up ventures. To do so, it extends…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones
Further Information
