Journal of Research in Marketing and Entrepreneurship
Issue(s) available: 42 – From Volume: 1 Issue: 1, to Volume: 24 Issue: 1
The role of cognitive and demographic profile of future managers on product elimination decisions
Hooman Estelami, Mohammad G. NejadThe purpose of this research is to determine how managers’ decisions to discontinue products may be affected by their cognitive and demographic characteristics. Research…
A typology of internationalisation patterns for SMEs in developing countries
Hashem Aghazadeh, Farzad ZandiThe purpose of the paper is twofold. Firstly, it provides an inclusive categorical framework of internationalisation patterns for small- and medium-sized enterprises, and…
Entrepreneurial orientation and innovation performance of social enterprises in an emerging economy
Stephen OduroDrawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and…
Impact of industry competitive intensity on brand performance: mediating role of market orientation and organizational learning
Mohammad Talari, Mina KhoshrooThe purpose of this paper is to investigate the effect of industry competitive intensity (ICI) on brand performance with the mediating role of market orientation and…
Value co-creation and performance within Brazilian innovation environments
Gustavo Piardi Piardi dos Santos, Serje Schmidt, Manuela Albornoz Gonçalves, Maria Cristina BohnenbergerThis study aims to analyse value co-creation in innovative firms within innovation environments (IEs) in the south region of Brazil from a processual and dynamic…
Drivers of social entrepreneurial intentions of Palestinian refugees in Lebanon
Samia Mahmoud Abou Chakra, Hussein Al JardaliThis paper aims to examine the impact of the three institutional environment dimensions: regulatory, cognitive and normative on the development of social entrepreneurial…
Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach
Elisabete Sá, Minoo Farhangmehr, José Carlos Pinho, Sally DibbThis paper aims to deepen the understanding of the marketing process and practices taking place during the initial stages of the company development, by revealing the…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Zubin Sethna
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