Journal of Research in Marketing and Entrepreneurship
Issue(s) available: 40 – From Volume: 1 Issue: 1, to Volume: 23 Issue: 1
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Issue 1 2013 Research at the Entrepreneurship and Marketing Interface Contemporary Issues in Global Economies
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Issue 1 1999
The mediating effect of strategy on entrepreneurial orientation and performance
Yuli Budiati, Wisnu Untoro, Lilik Wahyudi, Mugi HarsonoThis study aims to examine the effect of entrepreneurial orientation (EO) on performance and mediation differentiation strategies and market development in small and…
Entrepreneurial and market orientation interactive effects on SME performance within transitional economies
Robert Zacca, Saad AlhoqailThe purpose of this study is to examine how the adaptive nature of market orientation (MO) and the risk-taking nature of entrepreneurial orientation (EO) might be…
Entrepreneurial marketing: a bibliometric analysis of the second decade of the 21st century and future agenda
João M. Lopes, Rozélia Laurett, Hélder Antunes, José OliveiraThe purpose of this paper is to identify the state of the art on publications related to “Business Marketing” over the past 10 years (2010–2020) and available in the…
Multiple intelligence and entrepreneurial opportunity recognition – a failsafe approach of neuromarketing
Shathees Baskaran, Nomahaza Mahadi, Siti Zaleha Abd RasidThis paper aims to clarify the relationship between multiple intelligence (MI) and entrepreneurial opportunity recognition. It discusses to what extent each dimension of…
The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India
Sriparna Guha, Anirban Mandal, Fedric KujurFirst, this study aims to focus on the promotional part of the Indian handicraft products through various social media platforms such as Facebook, Twitter, Instagram and…
Chinese entrepreneurs’ experience of social media marketing: perception, strategy and challenge
Huan Chen, Dalong Ma, Ruowen WangThis paper aims to explore Chinese entrepreneurs’ perceptions and interpretations of social media marketing (SMM) in their daily business practices.
Profiting from innovation in the aftermath of an economic crisis
Ulrich LichtenthalerThe aim of this paper is to present systematically a variety of benefits from innovating in response to an economic crisis.
Personal-loyalty and pricing benefits from hairstylist-client commercial friendship
Rukudzo Pamacheche, Helen Inseng DuhHairstyling entrepreneurs are experiencing increasing customer demand alongside the market competition. Building commercial friendships are one of their strategies to beat…
Entrepreneurs’ competencies and networking as determinants of women-owned ventures success in post-economic crisis era in Greece
Lida Kyrgidou, Naoum Mylonas, Eugenia Petridou, Evdokia VacharoglouThe purpose of this study is to examine factors leading to venture success, emphasizing the role of entrepreneurs as critical in the whole process, based on a sample of…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Zubin Sethna
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