Table Of Contents
The purpose of this paper is to examine the marketing developments since 1992 at the interface of information and communication technology (ICT) from a marketing channel…
The purpose of this paper is to examine theories of marketing and entrepreneurship and compare these with entrepreneurial marketing practices.
The goal of this paper is to provide leadership and guidance to scholars interested/working on the marketing/entrepreneurship interface (MEI) and those in the related…
Online date, start – end:1999
Copyright Holder:Emerald Publishing Limited
- Dr Zubin Sethna