Journal of Research in Marketing and Entrepreneurship: Volume 10 Issue 1

Subject:

Table of contents

A history of internet purchasing: suggestions for web‐based entrepreneurs and SMEs

Alun Epps, Robert Govers, Frank M. Go

The purpose of this paper is to examine the marketing developments since 1992 at the interface of information and communication technology (ICT) from a marketing channel and…

Market creation: the epitome of entrepreneurial marketing practices

Johan Gaddefors, Alistair R. Anderson

The purpose of this paper is to examine theories of marketing and entrepreneurship and compare these with entrepreneurial marketing practices.

1797

Mecca‐Cola: message in a bottle

Rachida Justo, Cristina Cruz

This paper aims to describe how Taoufik Mathlouthi created Mecca‐Cola, a beverage designed as an alternative to major American colas. It is intended to raise student's…

1703

Service dominant logic: Implications at the marketing/entrepreneurship interface

Chickery J. Kasouf, Jenny Darroch, Claes M. Hultman, Morgan P. Miles

This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.

1584

Marketing/entrepreneurship interface research priorities (2010‐2012)

Can Uslay, Richard D. Teach

The goal of this paper is to provide leadership and guidance to scholars interested/working on the marketing/entrepreneurship interface (MEI) and those in the related fields of…

940
Cover of Journal of Research in Marketing and Entrepreneurship

ISSN:

1471-5201

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Rosalind Jones