Journal of Research in Marketing and Entrepreneurship: Volume 10 Issue 1


Table of contents

A history of internet purchasing: suggestions for web‐based entrepreneurs and SMEs

Alun Epps, Robert Govers, Frank M. Go

The purpose of this paper is to examine the marketing developments since 1992 at the interface of information and communication technology (ICT) from a marketing channel and…

Market creation: the epitome of entrepreneurial marketing practices

Johan Gaddefors, Alistair R. Anderson

The purpose of this paper is to examine theories of marketing and entrepreneurship and compare these with entrepreneurial marketing practices.


Mecca‐Cola: message in a bottle

Rachida Justo, Cristina Cruz

This paper aims to describe how Taoufik Mathlouthi created Mecca‐Cola, a beverage designed as an alternative to major American colas. It is intended to raise student's…


Service dominant logic: Implications at the marketing/entrepreneurship interface

Chickery J. Kasouf, Jenny Darroch, Claes M. Hultman, Morgan P. Miles

This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.


Marketing/entrepreneurship interface research priorities (2010‐2012)

Can Uslay, Richard D. Teach

The goal of this paper is to provide leadership and guidance to scholars interested/working on the marketing/entrepreneurship interface (MEI) and those in the related fields of…

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Emerald Publishing Limited

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  • Rosalind Jones