Journal of Research in Marketing and Entrepreneurship: Volume 16 Issue 1

Subject:

Table of contents - Special Issue: Entrepreneurial Marketing Mindfulness

The role of mindfulness in entrepreneurial market analysis

Jason M. Gordon, Tracey King Schaller

The purpose of this paper is to explore mindfulness as a cognitive construct that affects the identification and processing of information during market analysis leading to…

1863

The role of organizational mindfulness in firms’ globalization and global market performance

Ahmet Bayraktar, Nelson Oly Ndubisi

This research aims at contributing to international marketing literature by reconsidering the drivers of firms’ globalization and global market performance in the light of…

3148

The mediating role of mindful entrepreneurial marketing (MEM) between production and consumption

Can Uslay, Emine Erdogan

The purpose of this paper is to introduce and explore the tenets of the mindful entrepreneurial marketing (MEM) construct and to illustrate its mediation effect between production…

1349

Mindfulness, indigenous knowledge, indigenous innovations and entrepreneurship

Celine Capel

– This paper aims to highlight the role of mindfulness in the development of indigenous knowledge (IK), indigenous innovations and entrepreneurship or new entry.

1998

How to execute mindful marketing? The role of intrafirm network

Tao Zhu

– The purpose of this paper is to propose an empirical linkage of intrafirm network characteristics to individual-level mindful marketing (MM).

Cover of Journal of Research in Marketing and Entrepreneurship

ISSN:

1471-5201

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Rosalind Jones