Table Of Contents - Special Issue: Entrepreneurial Marketing Mindfulness
The purpose of this paper is to explore mindfulness as a cognitive construct that affects the identification and processing of information during market analysis leading…
This research aims at contributing to international marketing literature by reconsidering the drivers of firms’ globalization and global market performance in the light of…
The purpose of this paper is to introduce and explore the tenets of the mindful entrepreneurial marketing (MEM) construct and to illustrate its mediation effect between…
– This paper aims to highlight the role of mindfulness in the development of indigenous knowledge (IK), indigenous innovations and entrepreneurship or new entry.
– The purpose of this paper is to propose an empirical linkage of intrafirm network characteristics to individual-level mindful marketing (MM).
Online date, start – end:1999
Copyright Holder:Emerald Publishing Limited
- Dr Zubin Sethna