Journal of Research in Marketing and Entrepreneurship: Volume 3 Issue 2

Subject:

Table of contents

Post Millennial Meanderings on the Culture of Creativity

Ian Fillis

This paper offers some thoughts on the current state of play in creative thinking and practice, and how we as entrepreneurial marketers might embrace an alternative methodology in…

200

Temporal Issues Related to Marketing at the Entrepreneurship Interface: The High Technology Case

Robert G. Schwartz, Richard D. Teach

Although unproven, many researchers have assumed that firm strategies remain constant over time, but such conclusions have resulted in conflicting generalizations. This study…

Branding as a Competitive Strategy for Demand Management in SMEs

Temi Abimbola

The ability to predict future demand is a need that businesses work towards irrespective of their size. Creating a favourable competitive stance for firm’s output is also a…

3338

Organising Interface Research: The Individual and the Group

David Carson, Audrey Gilmore, Aohdeen O’Donnell

The authors describe a research model that they have found particularly helpful in their pursuit of “Interface” research. They are keen to share what they consider good practice…

164
Cover of Journal of Research in Marketing and Entrepreneurship

ISSN:

1471-5201

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Rosalind Jones