Journal of Research in Marketing and Entrepreneurship: Volume 2 Issue 3


Table of contents

“Diamonds in the Sand”: A Marketing Strategy to Attract High‐Growth Business Start‐ups to Grampian Enterprise’s Chrysalis Elite Programme

Andrew Turnbull, Jane Macleod

This paper considers those high growth companies who do not appear to consult official support bodies – in particular, Grampian Enterprise Ltd. The challenge of finding these…


Strategic Decision Making Process Research: Are Entrepreneur and Owner Managed Firms Different?

Martha Mador

The research into SME”s is often presented as quite distinct from strategy or general management research. This paper examines the literature on Strategic Decision Making (SDM…


Blinded by Science: An Entrepreneurial Marketing Perspective of Understanding

Robert M. Peterson

Science has become a powerful tool for examining our bodies, our environment, and our universe. In fact, we have adopted science as the technique of choice for examining most…


Insight or Enigma? Marketing, Entrepreneurship and Complexity Science

Peter Fraser

This paper has emerged out of recent and continuing empirical work carried out as part of a doctoral proposal to consider creativity, identity and survival in the microbusiness in…


An Empirical Investigation into the Transition of Change within three formerly Nationalised Companies

Geoff Lancaster, Gerry Brierley

The article in the previous issue provided a background to privatisation and highlighted how previously nationalised companies were managing the transition of change. This article…

Micro and Small Firm Marketing A Pre‐Millennium Muse from Paradise (Already out of date!)

Andrew McAuley

Based on a series of thoughts, heavily influenced by the sun and rum, this paper attempts to synthesise a number of disparate influences including micro‐businesses in Barbados…

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  • Rosalind Jones